Joe Pulizzi Explains How To Turn Marketing Cost Into Profit (Ep. 10) Marketing People podcast

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Joe Pulizzi Explains How to Turn Marketing Cost into Profit (Ep. 10)

6y ago 51:37

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Subscribe on iTunes: https://itunes.apple.com/us/podcast/marketing-people/id1318483594?mt=2 This episode of Marketing People is a live recording of the 2018 Walker Sands Just a Book event. This year’s installment featured Joe Pulizzi, co-author (with Robert Rose) of the book “Killing Marketing: How Innovative Businesses are Turning Marketing Cost into Profit.” Joe is the founder of Content Marketing Institute, which hosts the uber-popular Content Marketing World in Cleveland each year. He recently sold CMI and is now focused on his family life and philanthropy. Joe sat down with Walker Sands VP of Marketing Courtney Beasley to talk about “Killing Marketing” and the opportunities that await marketers who can make meaningful connections with their audiences. Please enjoy Joe Pulizzi in conversation with Courtney Beasley at the American Writers Museum in Chicago!

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#Business #Marketing People #James Richter