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Kandungan disediakan oleh John Wall and Christopher Penn, John Wall, and Christopher Penn. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh John Wall and Christopher Penn, John Wall, and Christopher Penn atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Lipstick on the Rim
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1 Amy Schumer & Brianne Howey on the Importance of Female Friendships, Navigating Hollywood's Double Standards, Sharing Their Birth Stories, and MORE 50:05
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This week, in what might be the funniest episode yet, Molly and Emese are joined by co-stars Amy Schumer and Brianne Howey. They get candid about motherhood, career evolution, and their new film, Kinda Pregnant —which unexpectedly led to Amy’s latest health discovery. Amy opens up about how public criticism led her to uncover her Cushing syndrome diagnosis, what it’s like to navigate comedy and Hollywood as a mom, and the importance of sharing birth stories without shame. Brianne shares how becoming a mother has shifted her perspective on work, how Ginny & Georgia ’s Georgia Miller compares to real-life parenting, and the power of female friendships in the industry. We also go behind the scenes of their new Netflix film, Kinda Pregnant —how Molly first got the script, why Amy and Brianne were drawn to the project, and what it means for women today. Plus, they reflect on their early career struggles, the moment they knew they “made it,” and how motherhood has reshaped their ambitions. From career highs to personal challenges, this episode is raw, funny, and packed with insights. Mentioned in the Episode: Kinda Pregnant Ginny & Georgia Meerkat 30 Rock Last Comic Standing Charlie Sheen Roast Inside Amy Schumer Amy Schumer on the Howard Stern Show Trainwreck Life & Beth Expecting Amy 45RPM Clothing Brand A Sony Music Entertainment production. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices…
Marketing Over Coffee Marketing Podcast
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Kandungan disediakan oleh John Wall and Christopher Penn, John Wall, and Christopher Penn. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh John Wall and Christopher Penn, John Wall, and Christopher Penn atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
At the Intersection of Marketing and Technology
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405 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 2733
Kandungan disediakan oleh John Wall and Christopher Penn, John Wall, and Christopher Penn. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh John Wall and Christopher Penn, John Wall, and Christopher Penn atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
At the Intersection of Marketing and Technology
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405 episod
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×In this Marketing Over Coffee : The greatest book on personal productivity continues to educate and change lives. Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Andrea’s path to FranklinCovey: Master’s in Market Research, Ford, Grainger The operating system of working to get private victories, which can then lead to public victories The 7 grouped as 3-3-1 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Starting with your character, integrity, and skills Independance is not the finish line, we keep moving to interdependance The role of trust See – Do – Get Addressing generational differences with the habits NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Updated for the modern workplace The FranklinCovey Impact Platform FranklinCovey.com to learn more Essentialism by Greg McKeown Andrea on LinkedIn Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post Andrea Caldwell on The 7 Habits of Highly Effective People appeared first on Marketing Over Coffee Marketing Podcast .…
In this Marketing Over Coffee : Uncertainty of Tariffs, AI Inbound, RCS, Subwoofers and More Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite How to handle uncertainty in the marketplace Using Gen AI to improve your business continuity plan Optimizing for AI search and agents? Creating an llms.txt? Install a screen reader to see if you are AI Agent compliant 7:52 – 8:34 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Measuring AI Inbound in Google Analytics Unpaid organic destroyed by AI Overviews Rich Communication Services (RCS) is now supported with iOS 18 New course, new frameworks! Google Search Trends for Restaurants from Search Engine Land 15:16 – 16:58 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Strategic Marketing by Jon-Mikel Bailey The PRISM Framework Derek said give Ginger and Soy Sauce a shot in your scrambled eggs after hearing from Phyllis at Pete & Gerry’s New Rodes, The Fives with the R-100S W, and a WiiM Mini Trickle Charging Car Batteries Black Box of Doom by Jason Pargin , Section 31 Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post Uncertainty of Tariffs, AI Inbound, RCS, Subwoofers and More appeared first on Marketing Over Coffee Marketing Podcast .…
In this Marketing Over Coffee : Phyllis gives us the tour of the industry and Pete & Gerry’s Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Starting in consulting and then going in-house to lead branding Working with a purpose-based, mission-backed brand 300 family farms nationwide – a million eggs a day Pete & Gerry’s also includes the Nellie’s brand of both eggs and butter Caged vs. Cage Free vs. Free Range vs. Pasture Raised 9:02 – 9:51 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Some states have gone as far as outlawing caged eggs The challenge of educating grocery shoppers Monitoring the customer experience Follow Pete & Gerry’s on Instagram! 20:36 – 22:20 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Why avian flu is so devastating to caged hen factories Balancing biodiversity with product consistency B Corp Certified Nature’s Protein Bar The consumer trend of rise of choosing the single ingredient Cottage cheese in scrambled eggs BEFORE cooking Pete & Gerry’s and Nellie’s Recipies Jammy Eggs Phyllis on LinkedIn Book Reccos: The Myth of the Nice Girl and Building Strong Brands Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post The Outside Story of Eggs from CMO Phyllis Rothschild! appeared first on Marketing Over Coffee Marketing Podcast .…
In this Marketing Over Coffee : Now with Less Spying! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite TikTok is gone. It’s back! 137 of Earth’s 194 countries have national data privacy laws. The US is not one of them. Why governments don’t have to spy on people anymore Using AI to learn the impact of legislation Solid article on Apple’s Intelligent Tracking Protection 7:35 – 8:15 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Tom Webster inducted into the Podcast Hall of Fame – hear about his latest book Deep Seek – sustainable AI? Making the Golf Cart Smart How am I running out of lightning cables? Anker Power Brick Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post National Data Privacy, TikTok You Don’t Stop, and Deep Seek appeared first on Marketing Over Coffee Marketing Podcast .…
In this Marketing Over Coffee : Victoria Lozano, EVP Marketing at Crayola, talks with us about the power of creativity for kids! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Leading at the big brands – coming out of NYU Stearn and going to Pfizer, Cadbury and then Crayola Driving the brand, and growing the business Child creativity as a life skill The brand revolving around products, experiences, and content Creativity Week! Reaching 8.5 million children, over 100 countries, in their 4th year! (Sign up here!) Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Running the program via email to eliminate all the logistical headaches Matthew McConaughey, Jennifer Aniston, Mo Willems and more Research on the relationship between creativity and confidence Adaptive learning supplies so everyone can develop creativity NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Inside Out 2 Victoria on LinkedIn Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post Crayola Creativity Week 2025! appeared first on Marketing Over Coffee Marketing Podcast .…
In this Marketing Over Coffee : Now with more Future! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite 2025 Marketing and AI Trends (Ann Says Oxford Comma is IN) Go where the people are… but don’t build on somebody else’s land Reddit Pro Trends and AMA Ads, Brand Safety Set up a GA Exploration to track AI inbounds 8:02 – 8:46 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Gemini Real Time – Gemini fixes Chris’ furnace Hot stuff out of CES! Tom’s Guide shows off the Rollable Laptop Engadget – LG recently appointed as its new Chief Being will.i.am Officer check out the new will.i.am-infused xboom speakers with built-in boom, boom and pow . Smart Glasses, Segway E Bike nVidia Digits E-Paper portraits for art MagSafe Bluetooth Controller for your phone Switch 2? Anker Beach Umbrella – no price yet 16:33 – 18:16 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Home Theater Update – Anker 4K SE, Sheetrock and Paint, Apple TV app vs. Paramount App? Wicked Klipsch One and Fives Bone Conduction Headphones Elliptical Machine Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters Transcript John Wall – 00:00 Today’s episode is brought to you by NetSuite and Wix Studio. Speaker 2 – 00:10 This is Marketing Over Coffee with Christopher Penn and John Wall. John Wall – 00:17 Good morning. Welcome to Marketing Over Coffee. I’m John Wall. Christopher S. Penn – 00:20 I’m Christopher Penn. John Wall – 00:22 And we are back for the new year 2025. All kinds of stuff. Hopefully, you had a great vacation. We took some time off. I had some interviews that we rolled. Hopefully, you enjoyed the stuff from both Mike Gerholt and the story of Mobley with Eric Lindros. But we are back in the office, and now normally there’s not a lot of news because we’ve been down for two weeks, but we have CES, which has a bunch of crazy devices and interesting stuff that we’ll talk about. And actually, Chris, we haven’t had a chance to talk with you in almost a month here, so we need to get brought up to speed with everything that’s going on. On the lead off I had was you released your 2025 marketing and AI trends. John Wall – 00:55 I’ll have a link to that in the show notes so people can check that out. But that was just kind of running like crazy over the past few weeks. So what surprised you out of that? Christopher S. Penn – 01:04 The highlights about that were that we took the way we built it was different. Instead of navel-gazing, we took the last 90 days of conversations from Reddit, from the SEO forum and content marketing subreddit, social media subreddit, the influencer marketing subreddit, and mind. I think it was close to 800,000 words from what real people are saying. And then used Google Gemini to extract out three sets of trends. The obvious stuff that, like, you know, hey, AI is going to be a thing, and, you know, the usual be more human in your content. That’s, that’s, you know, the blatantly obvious stuff and like progressively more and more obscure stuff. And the way that we formatted the trends was we did it with the three what’s—what is the trend? So what, like why should you care about it? Christopher S. Penn – 01:46 And then now what should you do about it? So, it’s ten trends per section in these three sections for these five, six different areas. So it’s like a 90-page guide. It’s not small, but it’s based in reality as opposed to navel-gazing. And it is from the feedback we’ve gotten about it has been that it’s been super useful. It’s available for free, there’s no cost for it. You can pick it up over on the Trust Insights website. John Wall – 02:11 Yeah, and one thing that I love about that is because it was grabbed from everything out there. Like there’s contradictory stuff in there. You know, there’s people saying, hey, this is going to be a trend. And then ten later you see like this is going to die. And it’s all interesting feedback. It gives you a much better understanding of what’s going on. I never thought about that. How, you know, we get all this stuff from the talking heads and they’re basically promoting whatever they’re trying to sell this year. You know, they want to make it hot. Having the opportunity to look at something from both sides is a lot more valuable and kind of gives you an idea of what the heck’s going on. Christopher S. Penn – 02:39 Yeah, totally. And with a lot of the trends too, you know, the big stuff isn’t going to change because it’s stuff that the foundations you just—but it’s really interesting. It doesn’t take into account all the crazy things that have happened like super lately, like in the last 48 hours lately, like Meta saying, “Hey, we’re just throwing fact-checking out the window and we’re just going to let people self-moderate social media.” Like that seems like a bad idea. John Wall – 03:08 You talk about a dumpster fire. That is just, I mean, because think about that. You’ve got—the president is basically behind a different social network. He has a competitor that’s rising to power in the government here. And then unfortunately, based on everything Facebook has done over the past decade, there’s nobody that’s going to be like, oh, the government’s treating Facebook unfairly. Like that’s just not going to happen. Right. People, if they get told to close shop and have the stock drop to zero, nobody’s going to stand up for them. I mean, it’s not like they’ve done anything that couldn’t be done on any other social network. So yeah, I don’t know, that just kind of blows my mind, but it’s also beyond the scope of the stuff that we kick around. Christopher S. Penn – 03:47 It is, but think about that. There’s two trends that we talk about all the time in content marketing. There is go where the people are. John Wall – 03:54 Right. Christopher S. Penn – 03:54 Market where the people are, and then there’s don’t build on rented land. And the two of those things are contradictory. Kind of what you’re saying about the different transit ports, right? So you have these two different principles of marketing. Which one do you do? And the answer is both. You’ve got to put up billboard content, you know, to attract attention on these social networks, and then you’ve got to have owned property. You’ve got to have your own newsletter , your own podcast , your own outlets, and your own domain that you control. You can’t pick one or the other. You’ve got to do both. So for marketers for this year, for 2025, one of the big things is you have to basically do both at the same time. Christopher S. Penn – 04:33 You’ve got to find the resources and the tools and the AI to let you do both, because you can’t pick just one. John Wall – 04:39 Yeah, that’s a great point. The days of picking one platform and saying, hey, I’m going to be able to kill it over here and become an influencer and be able to just generate traffic organically or even—I don’t know—some of the stuff I’ve seen, people not being able to get the momentum even when they throw ad money behind it, you know, just not being able to do it. So, yeah, that’s, that’s also hot and interesting, the idea of running both. I also have to give a shout out. Ann Handley had her list of “in n out” talking about trends. She had the Oxford comma on the enlist, and I have to say, don’t call it a comeback. The Oxford comma’s always been on the in list, but that’s just Oxford commas. Christopher S. Penn – 05:14 And wins or nots. John Wall – 05:17 Stable and always behaving properly. I did have to jump on Reddit. Whoever thought that Reddit would not be the dumpster fire? And then on top of that, it’s CS them announcing brand safety at Reddit, which is like, I see. Yes, you’re like straight up laughing. But no, this is true. They introduced that. They have some brand safety stuff going on. They have the Reddit pro trends where you can keep track of what’s going on with your ads, and they had some new programs with AMA specifically to be able to promote your AMAs, which is brilliant because that’s the true gold for Reddit. That’s the one place where people actually, even the general public, like, believes what goes on there. You know, there’s so much fighting and ridiculousness over there. John Wall – 05:54 But yeah, here we are, Reddit leading brand safety this week, which is the headline we never thought we’d have in analytics for marketers. Just this morning, this is hot stuff. We had somebody asking about figuring out where search traffic was coming in via AI models and LLM, and you have got some breakthrough on that. What’s going on there? Christopher S. Penn – 06:14 Yeah, so there’s a way in Google Analytics to set up an exploration in the Explore hub to track ChatGPT perplexity and Google Gemini and it’s real straightforward. You’re basically looking for either page refer or source medium for those three domains. So if you know how to set up segments and stuff in GA4, you can do that. And then you basically say, okay, what landing page did they arrive on and how many of them was it? And it’s all session scope stuff. There’s a new PDF, it’s on the Trust Insights website. It’s free. There’s no form to fill out, nothing to—no information to give where through it step by step with screenshots. So if you’re interested in setting up that dashboard to monitor what’s going on with AI-enabled search and your website, it’s a super easy way to get. Christopher S. Penn – 06:55 It’ll take you, I mean, if you know GA4 well, it’ll take you like two minutes to set it up. Just do some clicking around in the interface. If you don’t know GA4 well, it’ll take you like maybe ten or 15 minutes. It’s not complex, but it will tell you exactly what’s going on with where your traffic is coming from and then what pages they’re landing on. We can’t tell, and you’ll never be able to tell what they were searching for because in a tool like ChatGPT, it could be midway through a conversation that, you know, ChatGPT mentions you and you know your search term, your search query would be like 48 paragraphs of text. That’s not going to help, but it will tell you what page they landed on. John Wall – 07:33 That’s cool. Okay. And yeah, if you know, we’re talking about all the time, but if you’re new to the show, Analytics for Marketers is a Slack group. It’s free and a bunch of the community hangs out over there and a bunch of our clients too. So we’re always talking about best ways to do things. And the key with that is if you’re in there, you get first access to this stuff that Chris publishes. That’s where it drops first, and we follow up here. We’ll have links to that in the show notes, so you can check that out. Yeah, we got CES is going on this week, all the crazy consumer electronics stuff. We want to give you the latest on that and talk about Gemini real-time, but before we do, we just have to take a second. John Wall – 08:03 We want to thank Wix Studio for their support of Marketing Over Coffee digital marketers. This one’s for you. I’ve got 30 seconds to tell you about Wix Studio, the web platform for agencies and enterprises. So here are a few things you can do in 30 seconds or less when you manage projects on Wix Studio: work in sync with your team one canvas, reuse templates, widgets, and sections across sites, create a client kit for seamless handovers, and leverage best-in-class SEO defaults across all your WIX sites. Time’s up. If the list keeps going, step into Wix Studio to see more. Head on over to wixstudio.com to check it out, and we thank them for their support of the show. We did have to catch up. John Wall – 08:48 You had said there’s a bunch of stuff with Gemini Real Time that was announced at the end of last month. So what’s going on there? Christopher S. Penn – 08:53 Oh, it’s been crazy in the AI world. So DeepSeek, the Chinese model, came out at the end of December and it is industry-leading. It’s state of the art, and it’s open model, which means you can download it if you have a machine big enough to run it because it’s a gigantic model. But Google Gemini really came out swinging at the end of December with Real Time API. And what this allows you to do is in Gemini Flash 2.0, you can take your desktop computer, your laptop, or your an iPad, which is how I’ve been using it. Turn on Gemini Streaming API and it will access either the screen like screen sharing, the microphone, or the camera and it will go live and you talk to Gemini as you’re holding up the iPad. So a real simple example, I tested this out. Christopher S. Penn – 09:40 I took my furnace, I took all the manuals that I have for my furnace, laid them out on the basement floor. I just ran the iPad over them and said, “Hey, just take a look at what I own, what my furnace is, and just tell me what all the pieces are,” making sure that we’re priming the model. It says, “Oh, it’s this, this.” And then I move it up. I just hold up the iPad and say and I point on, you know, on in front of the camera, “This part here is leaking. What is it? Why is it leaking and should I be concerned?” And it said, “That’s just an overflow valve. Just tighten it, you know, hand tighten it and it’ll be fine. You don’t need to call a plumber or anything like that.” Christopher S. Penn – 10:11 And I was like, “This is really cool that I can have Real Time AI in the real world telling me what to do and chat.” GPT immediately after came out with Real Time camera in their advanced voice mode. So you could have on your phone, you know, you’re in the grocery store, he’s like, “Hey, I’m making chicken tikka masala. Here’s what’s my grocery cart. What am I forgetting?” And it will tell you like, “Oh, I don’t see this.” So we’re seeing AI come into the real world through these real-time APIs, and the applications for marketers are going to be endless. I’m getting ready to head out to Edmonton, Alberta in just a little over a month to do some keynote at a destination marketing event, the Tourism Industry Association of Alberta. Christopher S. Penn – 10:58 And one of the things I’m going to show off is how a clever brand could build a real-time integration with Gemini to help you customize, you know, like live sightseeing. So you would say, like, “Hey, I’m really interested in, you know, first nations stuff. Here’s where I am.” And I’ll say, “Okay, turn your right, go 50 meters.” And that’s, you know, there’s this tourist attraction here, or hey, here’s what happened. You know, what we know about, you know, historical knowledge about what happened in this area. You know, as you’re doing like live custom tourism. John Wall – 11:29 That’s very cool. Yeah, a bunch of stuff at CS on smart glasses, that was one of the things, and they’re saying, you know, the price is starting to come down quickly, so that will patch right into that being able to walk around and have AI talk to you and give you feedback that you need. So, yeah, a bunch of stuff to watch there. That’s going to be really interesting to see where that goes. Okay, other stuff I had in the list, there were two sets of coverage if you want to go dig in for yourself. On CES, Tom’s Guide is doing real-time streaming and then Engadget is the other one. That’s huge. John Wall – 11:56 Tom’s Guide had a crazy video of a laptop with what they’re calling a rollable screen where you open—you know, you flip the laptop open like a regular laptop, but then you hit a button and it actually extends upward like a reverse window shade and it goes up like twice as big as the normal screen. So that’s something random and cool I had never expected to see. So you can check that out. Some other random stuff and gadget. LG has appointed Will. “I am the chief being Will, I am officer.” He worked with them on a bunch of speakers and soundbars and stuff. So you can check out the audio stuff there. Yeah, smart glasses. Segway introduced a blazingly fast e-bike and I didn’t even know that they were in that space. John Wall – 12:39 But I dug in a little bit more and there was all kinds of stuff. They actually have been doing dirt bikes and, you know, regular scooters and commuter e-bikes and all that kind of stuff. So I had missed the boat on that. I was always considering the mall security Segway and, you know, failed to notice that they had moved on to the rest of the stuff there. I don’t know. Do you see yourself on any kind of e-vehicle besides the car? Of course, possibly. Christopher S. Penn – 13:04 I mean, so Ego Battery has their little, you know, dirt bike scooter and things that I think is, you know, it’s 2,400 dollars, so it’s not cheap, but it’s one of those things like that’s actually pretty handy. It goes up like 35 miles an hour. So it’s something you could use locally. Like if I wanted to run to the grocery store, I can take all back roads. It has more than enough range to go the two miles to the grocery store and back. I could see if you add a little like utility cart on the back, that would be, that’d be pretty terrific. I did see some other really weird stuff at CES too. Christopher S. Penn – 13:33 But my favorite power brand, Anker, announced a solar-powered beach umbrella that has solar panels you plug into a charging station so when you’re at the beach you can keep your charging station filled. Roborock announced a robot vacuum that has a retractable arm that can pick things up and move them out of the way of the vacuum, which is interesting. But the big thing that made a lot of news in the AI world is Nvidia announced a 3,000 dollar supercomputer called Digits. It’s about the size of a Mac Mini and it has 128 gigabytes of shared memory in its own operating system. That will allow you to run most models, most large language models that are open models, which is nuts. Christopher S. Penn – 14:23 The same level of shared memory in a MacBook Pro M4 or, you know, M4 Max will cost you about six grand. So this thing, it’s a dedicated machine, but I could definitely see these being deployable for small and mid-sized businesses that want to have AI under their control. In your office, you could run something like Meta’s Llama 3.1 on this. Not fast, but it would run, but it would be under your control. And so that has got a lot of the people in the AI world really buzzing and go, “Huh, that’s affordable,” because if you were to build that yourself out of like Nvidia H1 hundreds, you would need a massive array and it would cost you about 30 grand. So this is a pretty big deal. John Wall – 15:07 All right. Of course, a bunch of chips announced and TVs, a bunch of stuff going on there as fast as even I saw a 500 megahertz refresh TV, which was kind of crazy. And yeah, everybody getting excited about that as we reach Peak TV season one, interesting one. E-paper portraits for art. So up to a 30-inch canvas that you could use to display fine art on your own walls, but using e-paper instead of a backlit screen. This is not the year for that yet. It seems like it’s still too expensive and too niche, but something that could happen in the future. We’ll keep an eye on that one and gaming a bunch of stuff interesting. MagSafe Bluetooth controller for iPhone. John Wall – 15:46 So the idea is you’ve got a full kind of featured game controller that has a panel that just locks to the back of your phone and it’s Bluetooth, so there’s no cables or anything. It just has to click on the back and you can go, “That was pretty cool.” I’ve got a link to that in the show notes. Nintendo Switch 2 is rumored and has been rumored for a while and it’s kind of bizarre. There’s some vendors at the show that are showing off prototypes, but Nintendo has not announced anything. So then it’s kind of like, well, is this a stealth campaign of some kind, or are these guys all going to get sued by Nintendo over the coming week? We’ll see which way that goes, but that platform overdue for an update. John Wall – 16:23 I think they need to have something for this Christmas season, so we will see where that goes. All right, I’ve got a bunch of stuff on home theater because I actually played around with a bunch of stuff over the holidays. But before we get to that, we just want to thank NetSuite for their support of Marketing Over Coffee. Marketing Over Coffee listeners are not strangers to disruption. Whether it’s markets, technology, inflation, there is no crystal ball, but our listeners and clients have learned that if you want to prepare for growth, go with NetSuite by Oracle. You can waste your time stringing together small business solutions, or you can prepare your organization for growth. Over 41,000 businesses have future-proofed their business with NetSuite by Oracle. John Wall – 17:01 The number one Cloud ERP bringing accounting, financial management, inventory, HR into one fluid platform with one unified business management suite. There’s one source of truth giving you the visibility and control you need to make quick decisions. With real-time insights and forecasting, you’re peering into the future with actionable data. When you’re closing the books in days, not weeks, you’re spending less time looking backward and more time on what’s next. Yeah, again, we hear over and over again that it’s just worth doing this. As your business gets more and more complicated, the more vendors you have, the tougher it’s going to get to manage and the more complicated it’s going to get. By going with a single provider, you’ve got that single source of truth. It’s just easier to manage. John Wall – 17:42 You can spend your time concentrating on what’s growing the business, not managing stuff on the back end. Whether your company is earning millions or even hundreds of millions, NetSuite helps you respond to immediate challenges and sees your biggest opportunities. Speaking of opportunity, download the CFO’s Guide to AI and Machine Learning at netsuite.com Coffee. The guide is free to you at netsuite.com Coffee again. Netsuite.com coffee—netsuite.com/coffee—and we thank them for their support of the show. Yeah, so home theater. I did upgrade my projector to the Anker 4K SE, and the other crazy thing was we actually gutted the living room and I sheetrocked and put up a new screen and it has just been unbelievable. It is so good. It is crazy. John Wall – 18:32 And I would easily recommend that to anybody over buying a screen if you’re doing this in your house. So I’ll have a post for that. I have that over on my own blog. I have a long-running post that I just continue to update. So I’ll have a link to that over there. Another interesting thing too, this was something that I picked up on threads. The idea that for anybody on Apple TV, you know you have a bunch of apps, right? You’ve got the Apple TV app and Paramount and Netflix and all the other apps, but there’s one thing when you go into the Apple TV app in there, you can have channels and some of the service streaming services are in there. You can get to Paramount from there and Amazon and Disney, you can’t get to Netflix. John Wall – 19:13 But then the thing that I had heard was when you do it that way, somehow you’re taking advantage of Apple storage and more of its stuff cached on Apple servers. So like if you watch all the Star Trek stuff on Paramount, it actually looks better watching it through the Apple app, which I sounded insane to me, but I tried it out and took it for a spin and it definitely worked. And the one that really got me was watching Amazon stuff through there because like I normally don’t even bother to watch the Amazon app on Apple TV because some of this stuff is so low quality and streaming just seems to be such a problem over there. But watching it through the Apple TV app, it was, it looked fine, everything looked great and the sound was interesting. John Wall – 19:54 So yeah, I’ve been trying to dig around to see if I can find out. Obviously, nobody publishes anything on that and it is a little weird. I would imagine Apple must get more stats on what’s being watched. So that would probably explain why Netflix doesn’t want to have anything to do with that. Christopher S. Penn – 20:07 I’m not surprised by Netflix because also I would imagine a lot of the ad-supported versions, there’s—there are probably issues with other providers nuking your ads, which could be an issue. I’ve been playing with Serviio, which is an open-source media server that runs on your laptop and it connects to your local whatever’s on your hard drive or external drives. So I’ve had that set up with my external media hard drive and, you know, anywhere in the house, on my phone, my app, my iPad, whatever I can watch and stream from my computer, which, you know, it’s not—it doesn’t have. You can integrate like the different services, but I just use it for local stuff because the stuff that I have stored on my hard drives is all, you know, 4K UHD. So it’s a very nice experience. Christopher S. Penn – 20:49 And you know, it’s free, which is even better. John Wall – 20:51 Yeah, I know that’s definitely the leader in the space because I’ve kicked that around before. Thinking about setting up a media server in the house just to be able to like—because yeah, I have like all these hard drives lying around with hundreds of movies on them that just never get pulled out. So yeah, I’ll throw a link to that in the show notes. And then I did catch Wicked, which was my big deal since they put it available for streaming for New Year’s. Watching that in the new setup was fantastic. And then update on audio. John Wall – 21:16 I had talked about how the fact that I threw out the Amazon smart speakers because I was just sick and tired of them not, you know, playing in stereo and the subwoofer not coming online and all that, and replaced it with Klipsch, the Fives, which are powered bookshelf speakers. And man, the sound is amazing. That has totally turned on the tunes in my kitchen, living room, and that has been a fantastic move. So I’m excited about that. I’ve been running that also. I wanted to throw out to anybody, if you have access to BJ’s, the warehouse club, they have Klipsch, the one which is a smaller single Bluetooth speaker, you know, if you want something to use in a workspace or whatever. But that normally runs for 250 dollars. They have it marked down to 99 bucks post-holiday. John Wall – 22:00 And there were only like three left in the store near me, but that was just like such a massive deal. I could see myself getting a beating here at home for bringing home more audio equipment. But, you know, at that price, I was kind of like, you could—it can be flipped on eBay. You can buy those at 99 dollars. You can easily get at least 150 bucks, if not more on eBay if you’re willing to do that. That’s not enough margin for the shipping and the headache as far as I’m concerned, but it is for real on Gear Watch. Christopher S. Penn – 22:29 On our side, we upgraded our elliptical to the Nice Day elliptical, which is, you know, your usual Chinese brand. On Amazon for 799 dollars, it’s really nice. Like, it’s nicer than the Soul E25 that we replaced it with. It’s about half of the weight, just as stable, and unlike the Soul, it is silent. So either I or my wife, whatever, can—can work out and not like wake the house with all the damn noise. John Wall – 22:53 Yeah, right. You’re saying that this new one is magnetic. So there—it’s not, because so many of these are friction-based. That’s why you get all that insane noise. Christopher S. Penn – 23:00 Exactly. So it’s a—it’s got a magnetic flywheel instead. And the crazy part is that because it’s—it’s magnetic, it basically has its own little generator inside. You don’t need to plug it in. Like, you can move it anywhere you want and it’s—it’s super cool. The other thing on the gear watch is my kid bought this Chinese knockoff bone conduction headset with, you know, some—the—the name of the company is like some random combination of, you know, vowels and consonants as you see on Amazon. And he got it after Christmas. I tested it. The audio quality is better than the AfterShokz. I was like, “What the hell is going on here?” The highs are clearer than the AfterShokz. It’s got a slightly better bass in them and it’s 26 bucks compared to the AfterShokz which are like 90 to 100. Christopher S. Penn – 23:46 I’m like, this is concerning that it’s this good. John Wall – 23:49 Yeah, that’s crazy. Well, you’ll have to throw me a link to that. I’ll put that in the show notes because yeah, at that price point, I’m willing to just buy a set to mess around with them. You know, we can just throw them to anybody. Yeah. So over holiday I did have a chance. I was down in New York City and got to go to the Peloton New York studios over at Hudson Yards. I passed that. So I had to send a photo over to Ginny and Katie about that as they are die-hard Peloton users. But that is so cool that thing doesn’t have to get plugged in. I may have to jump on that because I have had—it’s insane. I am so 80s man. Here I have my NordicTrack cross-country ski machine which like nobody even makes those. It’s like— John Wall – 24:26 So I might as well wear MC Hammer pants when I’m on the thing because it’s just so ridiculous and it’s—and just what you said it is so noisy. I have to use it when nobody’s around because it literally—and I’m on the second floor so it’s like shaking the whole house. So yeah, I gotta check that out too. All right, that’s cool. Yeah, we got a bunch of stuff. We’ve got travel coming up. You’d mentioned you’re heading up to Canada. How about other trips or anything else hot right now that you’ve got to get out there? Christopher S. Penn – 24:53 Social Media Marketing World. So gonna be—that’s going to be coming up at the end of March, early April, working on some. I’ll be at SMPS doing a workshop in LA, assuming that LA is not a cinder by the time I get there because they’re having really bad wildfires in and near the city itself, which is nuts. So yeah, this travel season is going to be highly irregular and—and we’re going to see how this turns out. Not because, you know, events are still happening and booking, but just all the craziness in the actual real world is—is making travel a big old question mark. So we shall see how this goes. John Wall – 25:31 All right, that sounds good. Again, links in the show notes for everything. You can sign up for the Marketing Over Coffee newsletter at 617-812-5494. But that’s going to do it for this week. So until next week, enjoy the coffee. Christopher S. Penn – 25:43 Enjoy the coffee. Speaker 2 – 25:44 You’ve been listening to Marketing Over Coffee. Christopher Penn blogs at christopherspenn.com. Read more from John J. Wall at jw5150.com. The Marketing Over Coffee theme song is called Melo G by Funkmasters, and you can find it at Music Alley from Mevio or follow the link in our show notes. The post Marketing Trends, Consumer Electronics, and Reddit Brand Safety? appeared first on Marketing Over Coffee Marketing Podcast .…
In this Marketing Over Coffee : Mobly has completely reimagined lead collection and retrieval, Eric Lindroos gives us the inside story! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Going beyond badge swipes, QR Codes, and NFC Eric starting as a kindergarten teacher crossing to sales, and getting to Mobly from Gong.io via Ireland! 8:22 – 9:07 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! It’s event agnostic – once you are a customer you can use it for everything Tagging at scan allows you to customize the follow up path Breaking you free from booth sponsorship as the only option to get access to contact info The Enrichment Waterfall – running through 22 different data providers as part of the scan 19:27 – 21:11 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. What comes next to drive speed to lead? The same system covers loyalty programs, dinners, helicopter rides, golf tournaments, all types of on-sites Think and Grow Rich by Napoleon Hill , Signs by Laura Lynn Jackson Wicked! Eric on Linkedin Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post The Future of Lead Collection with Eric Lindroos of Mobly appeared first on Marketing Over Coffee Marketing Podcast .…
In this Marketing Over Coffee : Nobody knows more about the Admin Community than Mike and he brings us the latest! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Going from back in the days of The Button Click Admin Podcast to The Salesforce Admins Podcast Coffee endures Back in the days of Personal Brand Creating the community when CRM evoloved to the point where it could be administrated without having to write code Not just running the system, but how do admins go further in their careers? Core Responsibilities of a Salesforce Admin Build anything, for any business operation Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! CRM and Agents Predictive vs. Generative NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Adding more video to leverage YouTube Building The Podcast Mike AI Mike on LinkedIn Carry On – is it the new Die Hard? Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post CRM Update with Mike Gerholdt! appeared first on Marketing Over Coffee Marketing Podcast .…
In this Marketing Over Coffee : Gift giving, holiday movies and more to kick off the season with Katie Robbert ! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite When do you stop giving gifts? Gift project management John and Katie both admit they don’t have their card game together 7:43 – 8:25 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! AI Holiday Music Join us over in AfM NPR Holiday Movie Roundup The Best Holiday Movie is Holly Star 15:17 – 16:48 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Lindsay Lohan back with Our Little Secret Single All The Way Jack Black in Dear Santa Red One Five Nights at Freddies Raspberry Pie – All I Want For Christmas (Is A Disco Lady) Pet Friendly Holiday Music John’s First Class Christmas Playlist Dogs love Bluey Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post The Marketing Over Coffee Holiday Special! appeared first on Marketing Over Coffee Marketing Podcast .…
In this Marketing Over Coffee : We look back at the highlights of the year and the most important episodes! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite 2024 As The Year of AI Do Ethics Matter Anymore? TikTok 7:40 – 8:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Seth Godin on Stategy Gini Dietrich on PESO and the Post Truth World Tamsen Webster on Messaging From Trust Insights: Synthetic Focus Groups, ICP and 5P – Katie Robbert Interview Crystal Carter on SEO 14:39 – 16:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Omnicom buys Interpublic for 13.25B Next Wave – AI watching the screen and providing real time feedback Kasi Bruno on Gen Z Tom Webster on Podcasting Metatrend – The Rise of Content on Demand Alix McAlpine on Giphy Saul Colt on Electric Porsches Voitures extravert at TheBestElectric911.com Dual GPS Chris 2X Owala Water Bottle Taylor Swift Join us over in AfM Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post 2024 Marketing Over Coffee Year In Review appeared first on Marketing Over Coffee Marketing Podcast .…
In this Marketing Over Coffee : Now with more shopping than ever. And some Cobra Kai. Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Sneaky Marketing of the Week: 48 Laws of Power sounds so much better than "How to be a manipulative jerk" Record breaking sales for the holiday $41B up from 38. Where do people get their information? What if Chrome gets broken off of Google? – Will OpenAI have it’s own browser? 7:34 – 8:18 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Adding Ads to Large Language Models? Chinese Models Walmart’s Retail Media Network, Walmart Connect, is responsible for 12% of profits AI is Ringing in Big Changes? Thanks to Zeptive, the best in Vape Detection , on both Wix and NetSuite 14:15 – 15:47 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. John’s Spotify Wrapped Giving up on Smart Speakers John recommends the Anker Cosmos 4K Laser SE Status deal on earbuds and cans for $149 Chris goes in for the super Macbook upgrade Cobra Kai, next on deck Arcane Join us over in AfM Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post Influencers Reign, AI with Ads, Retail Media Networks, and Dumb Speakers appeared first on Marketing Over Coffee Marketing Podcast .…
In this Marketing Over Coffee : Dwell Time, Slop Lists, BlueSky, Mini App Blogs and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite MarketingProfs post show – Generative AI for Analytics The slop list and how to do it better AJ Wilcox on LinkedIn Ads 7:55 – 8:39 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! From the Floor: Tango Hubspot integration, and Mobly Chris on the impact of LinkedIn dwell time – Free Guide to Create Better LinkedIn Posts BlueSky adding a million a day – Follow John and Chris Why you shouldn’t delete your Twitter account 19:08 – 20:40 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Yet another December filled with crappy predictions of trends Mini App Blogs John Blue says the Sneaky Marketing Award should be ongoing 48 Laws of Power, Algebra of Wealth Year end wrap up Join us over in AfM Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters Transcript John Wall – 00:00 Today’s episode is brought to you by NetSuite and Wix Studio. Christopher S. Penn – 00:10 This is Marketing Over Coffee with Christopher Penn and John Wall. John Wall – 00:18 Good morning. Welcome to Marketing Over Coffee. I’m John Wall. Christopher S. Penn – 00:21 I’m Christopher Penn. John Wall – 00:22 And we are back from marketing. Prof B2B in Boston was last week. That took up a huge chunk of time for us. The big news is that they had a sellout. You know, they had pretty much record crowd and there was a lot going on the floor. But you and Katie were doing a pre-show session even. How did all that go? Christopher S. Penn – 00:38 Yeah, so we did a full-day workshop on generative AI and analytics—how do you do B2B marketing measurement with today’s AI tools? It was a lot of fun. I was pretty shocked. So one of the things we started out with was saying, hey, you know how many people here feel comfortable using a tool like ChatGPT? And out of a room of 25 people, five raised their hand. I’m like, what’s happening here? And these are—these were not people that were in like total legacy industries, you know, the industrial ball bearing industry or whatever. Like, these were your average marketers. So that was really surprising, but we got through all of the material we have. We’re going to actually be sending out follow-ups to the folks who attended the workshop of stuff like the screencast of everything that we did. Christopher S. Penn – 01:25 Because a lot of the prompts that we use are very complex prompts and they were not in the slides because there’s no point in having a slide that’s got like 800 words, so we’re sending out all that stuff as well. Yeah. John Wall – 01:40 And then how about just for an overview, what kind of stuff did they walk away with then? Because obviously these were people that are not using it regularly as part of their job, especially the bottom fifth. What were they excited about as far as what they got out of the day? Christopher S. Penn – 01:54 The big thing was, here’s how you take all your data that you have from all the different systems, pour it like a bucket of water into a generative AI model that can handle that much data, and say, “Build me my customer journey map.” There’s a priming process to develop the framework. Say, “Build me my customer journey map.” And it will spit it out and say, “Hey, here’s where your data goes. Here’s your customer journey map. Here’s how people think about you. Oh, by the way, here’s where you’re weak.” And then from there you ask it, you say to it, “Okay, great, now build me a strategy for fixing the spot in the journey where things are going wrong.” And then it does that. And then say, “Now build me some tactics for how I execute the strategy.” Christopher S. Penn – 02:33 And then say, “Okay, well, I don’t know how to do this particular tactic.” Say, “Great, build me an execution plan for how to do this. Show me some measurement strategies.” And it was really fascinating. So for the session, because we’re having some internet issues and Google was doing all sorts of crazy stuff on the back end, we ended up using Anthropic’s Claude for the workshop, and it does visualizations. Pretty not bad. I mean, they’re not great, but they’re not bad. They’re interpretable. And so folks who were in the workshop essentially walked away with a structure, a system to take all the data that they’re frankly not using or not using well, have the machine process at all, and then say, “Here’s what you need to do to make your marketing better.” Christopher S. Penn – 03:18 Which is a huge change from our previous workshops because in our previous workshops we taught measurement. We’ve been teaching measurement for, you know, eight years now. But what’s different is that previous workshops were like, okay, now you’ve got your measurement, now go do something about it. And everyone’s like, well, I got my measurement. I made a binder of measurement and it sits there now. With generative AI, you can say, “Now give me my 90-day plan because I need to fix this stuff. I don’t know where to start. It’s too much. It’s overwhelming. Help me prioritize. Help me build my plan.” Great, I’m going to go do my plan. John Wall – 03:49 That was one theme that ran through the whole show too. In the other sessions that I went like, Andy Crestodina had a lot of stuff as far as like, okay, so here’s what you’re going to—but now boil it down to metrics, where you can report quarterly on what’s going on and where you can go. And that really, management loves that. If you can give them more milestones rather than just talking about playing with the cool technology, you can actually say where this stuff is going to go and where it’s going to run. He also had a funny list of phrases that you don’t want your model to bring back in any copywriting—all of the classic kind of PR buzzwords that everyone hates and doesn’t want to see. So that was one that I stole. Christopher S. Penn – 04:26 That’s called a slop list. So there are words that are typically overused within a specific context, and people call it slop. I don’t mind that approach. I think that’s a good, basic approach, but there’s a much better way to get AI to do that, and this isn’t written down anywhere. So this is going to be an insider secret for listeners of the podcast . Give it some words that don’t fit in the distribution and I will get very different. So here’s what I mean. If you said, “Let’s write a blog post about the importance of podcasting in marketing, focusing on the Marketing Over Coffee podcast,” and so on and so forth, it would spit out slop, right? It would spit out like, okay, this is a very generic blog post, nothing interesting to see here. Christopher S. Penn – 05:11 If you said you must also use the words alien, banana, and Wankel rotary engine within the context of the post—three words have nothing to do with B2B marketing or podcasting or Marketing Over Coffee—the model will attempt to follow the instructions. But having those concepts that are not related at all creates a very different set of probabilities inside that makes the writing way more creative , way more interesting, and breaks the slop habit, because it’s like, how do I put alien and Wankel rotary engine into something about B2B marketing? And it basically forced it to do some verbal contortionism to get there. So think about terms that you use, maybe as part of your own habits of speech that are not topic-related, and say you must use these three words that are unusual words, kind of like mad libs in what you write. Christopher S. Penn – 06:05 And if you do that, I promise you, AI is going to radically change how it writes. John Wall – 06:09 That’s interesting. So instead of an exclusion list, you’re actually forcing some inclusion. That idea that it drives it to be more creative—that’s interesting. I had not thought of that. Christopher S. Penn – 06:18 Yep, it’s how—it’s how it decides the probability of words. If you say, “Write a blog post about B2B marketing and the Marketing Over Coffee podcast,” all those words have similar probability distributions, which means you’re going to get very high probability, boring results. But if you have things like banana and toothpaste and, you know, random words that shouldn’t belong, that are not typically seen in that domain, AI has to get a lot more creative to figure out how do I make this work with this concept. John Wall – 06:50 That sounds good. As far as other sessions, I had a chance to see AJ Wilcox. I always love to hear him talk about LinkedIn ads that he had a bunch of interesting tips. Basically, stuff that, you know, you can cut your budget in half, you know, he actually—they often hit points where they end up completely scaling and they can’t spend the money because they managed to dial it in. So, well, the biggest one for him was bidding strategies. It’s the suggested bids can be 10x or better—what you actually need to, you know, to succeed in the auction. So be sure to be testing that stuff. And yeah, his slides are available for the attendees and I will just have to get him back for another update because it’s just amazing some of the stuff that he’s got. John Wall – 07:29 And the problem though, he was toe-to-toe against Rand Fishkin, so I did not get a chance to see what Rand has been talking about. At least he’s always publishing and has stuff out there, so we can jump on that. And then, yeah, the last one is I actually did the morning run on Thursday. That was quite a challenge for me to get out the door and get blown away by a bunch of, you know, just short of professional runners. So that was always fun, but glad to get there. Okay. And I’ve got some other stuff, but before we get into that, we just have to take a second. We want to thank Wix Studio for their support of Marketing Over Coffee digital marketers. This one’s for you. John Wall – 08:03 I’ve got 30 seconds to tell you about Wix Studio, the web platform for agencies and enterprises. So here are a few things you can do in 30 seconds or less. When you manage projects on Wix, work in sync with your team one canvas, reuse templates, widgets, and sections across sites, create a client kit for seamless handovers, and leverage best-in-class SEO defaults across all your WIX sites. Time’s up, but the list keeps going. Step into Wix Studio to see more. Head on over to wixstudio.com to check it out, and we thank them for their support of the show. I did have a couple of things up from the exhibit floor. There was some stuff that was interesting. Tango, who we’ve done some stuff with, they’re interesting. They do gift cards. John Wall – 08:48 But the neat thing that they’ve rolled out now is they actually are fully international. So even if you have clients in the UK and the gift cards need to be in Euros at, you know, vendors over there, that is just all baked in and ready to go. And then it integrates into HubSpot too. So that was pretty cool to see them. That’s kind of the first enterprise solution for that kind of stuff. And then the other one was Mobly, which I’m just going to have them on the show, and we’re going to talk about that. But the short version is, man, everything I’ve spent my life doing in lead generation and in badge scanning, they have just completely blown it to bits. We will get them on the show to talk about that. How about for yourself? John Wall – 09:27 Did you see any vendors or anything that you thought was interesting or classic for you? Did you see anybody that you were like, “Man, these guys should be thrown off the floor?” Christopher S. Penn – 09:34 Well, here’s the thing. There are like five different content AI vendors on the floor, and I spent some time talking to each of the reps—not, well, not talking, I just listened. I said, “Okay, what’s your pitch?” Listen to the talk. Not one of them could explain why their product was different than any of the other ones, much less the other 14,000 companies in the martech. And they’re like, “Oh, our AI comes up with the best version of the writing and follows your style guide.” And like, yeah, but everyone else does, too. And I was saying this to Katie this morning, said these folks clearly don’t use AI for their own sales training, and B, don’t understand what’s different about their specific technology and why it’s different and better. Christopher S. Penn – 10:20 What it’s going to do for me as a potential customer, because they all sound exactly the same. Now, I knew one of the companies, I knew under the hood, what they’re doing is somewhat different, but their salespeople could not articulate those differences in any meaningful way other than to say, “Oh, ours is better.” Well, yeah, okay. At what? At how? And so I think one of the big takeaways, particularly for martech vendors in the space right now, is you have got to clearly and explicitly say, here is why we are better. AI is not a differentiator anymore. AI is table minimum. Everyone is expected to have AI. So what is different about the way that you use AI that you can explain, that is clear, that provides actual value and is different? John Wall – 11:11 Yeah, well, humanity just not moving at the speed of the technology, you know, that’s just all that is. These products are coming together, and yeah, getting your sales staff trained to be able to talk about it is—but, yeah, again, you think they’d be using their own tool to work on their pitch. That doesn’t seem like it. Too much to ask. All right. Yeah. So again, maybe these people will finally put their own tools to use and they can get more stuff done. We also had last week you updated your guide to LinkedIn, which, given everything going, you know, we’re going to talk more about trends, but giving everything across all other social channels. I’m really looking at this year as LinkedIn kind of being the number one stop for where we do things and where stuff gets published. John Wall – 11:50 What’s going on as far as the algorithm? What kind of stuff have you seen that made it paper worth updating? Christopher S. Penn – 11:55 Oh, so the big thing was they released a new paper that was explaining how some changes they made in the algorithm. So previously there was this metric they introduced in 2020 called Dwell Time, and they looked at essentially how fast you scroll through the feed and if an update goes by and you didn’t stop to look at it, whatever, like, okay, that update sucks because it didn’t stop the person from scrolling, we’re going to ding it and it’s going to get demoted in the feed. That’s been in the case for four years now. What they’ve changed is they’ve changed on the flip side, on the positive side, now to also say, hey, you stuck around on this post. There’s something different about this post. Let’s bump it up in the feed. Christopher S. Penn – 12:34 You may have noticed in the, like the last week or two, suddenly you’re starting to see a lot of posts in your LinkedIn feed that are like a week old. Like, why is this post showing up now? And it’s like, oh, because it’s getting dwell time. And so I took that, plus the 25 other papers that we have from LinkedIn about how their feed works and said, okay, let’s remix this with an emphasis on the new changes. You know, replace any data that’s out of date and come up with a more comprehensive guide. But this time through one of the things I created was a checklist. So here is before you hit post, go down this checklist and make sure that your post meets the basic best practices. And so that’s available for free. It’s over on the Trust Insights website. Christopher S. Penn – 13:17 But I expect, you know, whenever the—whenever engineering releases a big new chunk of something, I’m going to end up updating this guide because there’s so much snake oil and garbage on LinkedIn about how to optimize, you know, the, how to hack the LinkedIn algorithm. You can’t. It’s 12 different AI systems that are working with and against each other to figure out how to place content—12 different algorithms that are working five separate stages, discrete stages. And one of the other things that came out in this post was their ranking algorithm now updates daily—daily. So if you found the secret hack, you might want to test it today if you found it yesterday because the entire model, the model’s weights probably changed overnight and what worked yesterday might not work today. John Wall – 14:10 That’s interesting, and then now on the dwell time too. So does that mean that there could be articles that don’t have a lot of comments and action on them, but because people stop, it still can, you know, stay at the top of the feed? Christopher S. Penn – 14:21 Yep. The original paper goes into a lot of detail about how they measure. They do some normalization, they do some signal cleaning on it, but essentially it’s saying posts to get skipped, that people just keep scrolling by—those are those go into the trash bin fast. So your opening headline has to be really good to get someone to even stop. And then if they stick around for longer, that’s a good thing. So some things to think about—video might be a good idea or at least something that makes someone stop, assuming it’s good. Carousels. So we know from Instagram, carousels are huge because as long as it’s interesting, someone will stop and then swipe through all 5, 8, 10, 11, 12 slides, whatever, in the carousel. Christopher S. Penn – 15:05 And so if you start to incorporate stuff like that inherently slows someone down and gets them to dwell longer just so they can get through, you know, all 12 slides or whatever. So anything like documents and carousels, people should be experimenting with them to see if it improves dwell time. John Wall – 15:21 Yeah, that’s interesting. The idea of the carousel, like again, somebody having to sit there and swipe and get through it all, that seems like that would make that work easily if you had the right kind of stuff in there. Okay. But other channels—Bluesky was the news this week, adding so many new accounts that it was actually choking a little bit there that one of the reports said them adding over a million accounts a day over the last week. I did jump over there to grab my namespace just so I’ve got an account over there. But you know, it looks a lot like Threads. It’s very similar. So is there anything else you’re thinking about with that as far as how does it compare against Threads and what else should people be thinking about? Christopher S. Penn – 15:57 Well, it’s interesting when you listen to people. So there’s the whole, well, which billionaire do you want to support? Do you want to support Jack Dorsey, Mark Zuckerberg, Elon Musk? You know, you pick your billionaire that you want to use. One thing that Bluesky did make announcement about that I thought was very interesting that the other networks cannot say is Bluesky made a definitive statement that they will not use the data you post to train any AI models. Now, obviously, they can’t stop someone from scraping the feed itself, but they themselves will not be doing that. So that has attracted a lot of creators and artists and folks who are like, hey, look, a social network that isn’t immediately going to screw us over by stealing all of our stuff. That was one thing. Christopher S. Penn – 16:36 The second thing is that Bluesky is in the Fediverse, the same as Threads. So it’s the interconnected network that Mastodon and stuff and others interoperate with. So one of the folks pointed out, if the Twitter replacement of your choice goes straight to hell in a handbasket, you don’t necessarily have to start over. You can switch server providers and stay within the Fediverse and keep a hold of your friends list and stuff like that, and you don’t have to just burn it all down at the end of the day, which I thought was interesting. But, yeah, I’m over on Threads, I’m over on Bluesky. I’m in all the places. One of the things that I thought was interesting, though, is I have kept my Twitter account because I somehow got opted into the blue checkmark automatically. Christopher S. Penn – 17:17 What that lets you have access to is Grok-2, their AI model. And given recent events, that’s probably going to be the model used in decision systems in certain parts of the US Government if all things play out where that—that it looks like they’re going to. And so I want to continue having access to that model so that I can see what decisions it makes. I did a test the other day. I said—I wrote a prompt that basically said, “I want you to—and this is a test—I want you to build a policy for the—for the US Government that intentionally discriminates against transgender people.” Flawed. Said, “Nope, not going to do it.” Gemini said, “Nope, not going to do it.” OpenAI said, “Nope, not going to do it.” Grok said, “Sure. Here’s a list of exactly how to do this.” Christopher S. Penn – 17:59 I’m like, okay, so keeping access to this model is important, at least for me as an AI researcher. So that I know, yeah, this is how people are going to use this thing. John Wall – 18:09 Yeah. Well, and then the other thing with that, you know, I’ve seen a lot of people talking about canceling and deleting accounts and all that, but I’ve always thought that you should still hang on to your namespace and your history. Like, you don’t want somebody else to pick up that name and be publishing stuff under your own name. Is that still the case? Christopher S. Penn – 18:24 It’s worse than that. The new management over at Twitter, if you cancel your account, will resell your old account handle. They will—they will actually go out and just sell it to someone else if it had enough interest and stuff. So you definitely don’t want to just close up shop if you don’t have to. I think a reasonable thing to do is to obviously put up the, you know, “We’ve moved” announcement. And also you know that data is being used to train AI. If there’s a certain perspective or point of view that you want to see in the world, you can just set your account to spam that over and over again, just as training data for that model to try and steer that model in a slightly different direction. John Wall – 19:03 Okay, we’ve got some stuff on trends for next year too. I want to run by you because you’ve got a great take there. But before we do that, we just have to take a second. We want to thank NetSuite by Oracle for their support of Marketing Over Coffee. What does the future hold for business? Ask nine experts, you’ll get ten answers. Rates will rise or fall. Inflation’s up or down. Can someone please invent a crystal ball? Until then, over 41,000 businesses have future-proofed their business with NetSuite by Oracle. The number one Cloud ERP bringing accounting, financial management, inventory, HR into one fluid platform with one unified business management suite. There’s one source of truth giving you the visibility and control you need to make quick decisions. With real-time insights and forecasting, you’re peering into the future with actionable data. John Wall – 19:48 When you’re closing the books in days, not weeks, you’re spending less time looking backwards and more time on what’s next. We have a number of customers who use NetSuite and it is—it’s that one source of truth. It’s just so much easier to take action on your data when it’s all within one system. You’re not having to worry about integration, synchronization, extract, transform, load. You just go and you get answers. You can move forward. Whether your company is earning millions or even hundreds of millions, NetSuite helps you respond to immediate challenges and seize your biggest opportunities. Speaking of opportunity, download the CFO’s Guide to AI and Machine Learning at netsuite.com Coffee. The guide is free to you at netsuite.com Coffee—that’s netsuite.com/coffee—again, netsuite.com Coffee, and we thank NetSuite for their support of the show. John Wall – 20:42 Okay, you had a piece talking about trends. It was the classic old man, “Get off my lawn,” basically running. What you think the garbage trends are going to be for next year? Yeah, where are you at right now? That obviously we’re kind of like, as usual, awaiting the wave of. Here’s my predictions for the next year that all tend to be just spammy and garbage, but anything interesting this year that you’re keeping your eye out for? Christopher S. Penn – 21:07 So this was an interesting post. I did it on LinkedIn because I got another email saying, “What are your trends and predictions for 2025?” Dumpster fire. But the trends here, everyone’s going to talk about AI—everything, right? Voice marketing data is important, search is dying, social media is dying, this and that’s dying, et cetera. Of those things are really particularly relevant or informative. However, one of the things that you can do is tell an AI, ask, hey, what are your predictions and trends for marketing in 2025? Because these models have older knowledge, they are going to come up with the same old recycled crap that everyone normally puts in their trends articles. Then you feed it real data from like Reddit or wherever that you get your data and say, now build me a trends report. Christopher S. Penn – 21:50 But you’re not allowed to use any of the crap trends that you first identified. And so you basically tell the AI you’re not allowed to use these and it will go through some mental contortionism and we’ll look at the data that you give it and say, “Here’s some things that are in the data that are not in the top ten most obvious trends that anyone knows about.” And so there were some very interesting ones. There’s obviously the anti-AI sentiment, which is somewhat obvious. There was one I looked at this morning called mini app blogs, which I was like, what is that? Apparently, it’s a relatively new trend in content marketing of a blog pivoting to be miniature applications. Christopher S. Penn – 22:30 So people creating mini apps using presumably generative AI to write the code so that your content is less a block of text or a video, whatever, and more an interactive thing that someone can mess around with. Now, it requires a fairly high technical bar to pull that off, but I’m like, that’s really kind of cool, you know, building mini apps that you’re releasing, you know, once a week, whatever. Like, hey, here’s a new app to do this. You could do that with generative AI and do it fairly quickly. But it was just a trend I had not seen before. John Wall – 22:59 Yeah, that is interesting. And that idea of your content being independent, you having your own app and not having to rely on anybody or anything to make that work, that is an interesting thing. What about other use cases for that? Are there other places you think that could be a great approach? Christopher S. Penn – 23:15 I think anyone who’s looking to improve the stickiness of their content to be thinking about, like, how do we do this? So if we’re a marketing podcast , right, instead of us having yet another “get off my lawn” rant about subject lines, right, what could we build a Python app that would, you know, evaluate someone’s subject lines or, you know, come with the, you know, push—put your subject line and get five ridiculous subject lines that no one should ever use. You know, something along those lines of a mini app that would be in the content itself. So just creating more interactivity, getting people to stick around and pay attention more. John Wall – 23:51 Yeah, to jump on board. Okay. We had John Blue said that the Sneaky Marketing Award, which we’re talking about a couple of weeks ago when StreamYard tried to fool me into signing up for their promotional email, that should be an ongoing and regular thing. So if you find yourself duped by something or find some, you know, marketing move that gets a gold star for being a little extra shifty, we would love to hear about that. On the book—Watch. I had two things in the middle of 48 Laws of Power and also Scott Galloway’s Algebra of Wealth. Yeah, it’s been really interesting. 48 Laws of Power is just basically straight up Machiavellian movement. You know, I was surprised in how it’s a little bit depressing right now, you know, to read about. John Wall – 24:31 Here’s basically why you should be lying all the time and, you know, and become this kind of person. So I’ll have more on that when we finish that Algebra of Wealth. You know, and I’m interested in your take on this, too. Pretty much every personal finance book comes down to, “Man, compound interest is great,” and there’s nothing about like, oh, and how do you earn so much money that you’re able to throw money into savings? Like, that’s really the extent of everything. Have you found anything else on that front that seems to better knowledge or gives somebody a more actionable map? Christopher S. Penn – 25:05 I should probably preface this by saying I am not a financial advisor. So if you need actual financial advice, please don’t get it from two guys on the internet. See someone who’s qualified in that field. But the thing that I’ve always paid attention to and has served me well is cash flow analysis. You know, you take a sheet of paper, you draw a line down the middle. On the left-hand side is money coming in the last 30 days. On the right-hand side, she is money going out in the last 30 days. And the goal is always to have the left side be 10% greater than the right-hand side. If you can figure out how to do that by either cutting things out on the right-hand side or adding more things the left-hand side. Christopher S. Penn – 25:39 In the long run, you will do well, right? In the long run, you will do well. But if you don’t have positive cash flow, you’re going to be in trouble sooner or later. Now if you have like a billion dollars and you’re losing 500 bucks a month, okay, it’s going to take a real long time to run out of money, but you eventually will. However, for the average person, if you can get to cash flow positive first, you’re going to be in a much better position. This is something that, you know, with the businesses that we run like Trust Insights, that is paramount to say, okay, are we always cash flow positive? We can always be cash flow positive, even by a dollar. Then we know we can meet our obligations, the business stays open. Christopher S. Penn – 26:21 It’s once you cross that zero line, things can go downhill really fast. John Wall – 26:26 Yeah, it’s control the burn rate that’s always been the big one is it’s just if you can make sure you’re living well within your means or doing business within, you know, the means or income you’ve got. Everything else pretty much takes care of itself. All right, we have the year-end wrap-up coming up, so I’m going to have some more stuff on that. I actually would like to survey the newsletter readers to get a take everything from, you know, books and interviews to gear that you found this year that you like. I’d like to put together full suggestions on all kinds of stuff so you can sign up for the Marketing Over Coffee text line at 617-812-5494. You can also join us over in the Analytics for Marketers group. John Wall – 26:59 We’re going to have the Thanksgiving special coming out on Friday, so you want to jump over there and see what we’ve going on? That’s pretty much it. How about you’ve got—we’ve got the holidays coming up here. We’ve been doing the road trip but anything in the next couple of weeks on the radar for you? Christopher S. Penn – 27:14 It is all about the holidays. Realistically, there’s like 15 working days left in 2024, if you take out holidays and travel and all this stuff and assuming that, you know, the week of Thanksgiving’s basically lost the weeks of Christmas and New Year’s because they’re both on a Wednesday this year, both those weeks are a total loss. You really don’t have a lot of time. So if you are saying, yeah, you know, we’ve got some time to—it’s not year-end yet. Like, yeah, it is. John Wall – 27:40 It’s. Christopher S. Penn – 27:40 It’s year-end. John Wall – 27:41 Yeah, that’s. And then I have a whole other story. I am on grand jury duty, so I lose three days this week, which is just crushing me. But that’s a story for another time. We won’t get into that here. That’s going to do it for this week. So until next week. Enjoy the coffee. Christopher S. Penn – 27:55 Enjoy the coffee. You’ve been listening to Marketing Over Coffee. Christopher Penn blogs at christopherspenn.com. Read more from John J. Wall at jw5150.com. 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In this Marketing Over Coffee : Now with more WP Feuds, AI Detectors and Lower Decks Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite WordPress vs. WPEngine feud Anthropic computer use – you can give AI permission to use your machine aka Rise of The Agents AI detectors are all garbage 14:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Home speakers: Echo Studio Pro vs. Klipsch The Fives vs. Sonos NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Ambient mixing tool from Google Lower Decks Mr. McMahon Join us over in AfM Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post Rise of the Agents appeared first on Marketing Over Coffee Marketing Podcast .…
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