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Do Your Lead Sources Provide An Apples-to-Apples Comparison?
Manage episode 460278239 series 3621321
Kandungan disediakan oleh Marketing Ops In Five. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Marketing Ops In Five atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Many companies struggle to find a sustainable source tracking and attribution model due to a mix of legacy issues and complex end-to-end challenges. But the tools and attribution models alone can’t save us from bad data and inconsistent source hierarchy foundations. It’s time to think more critically about how we organize and construct our source labels so we can build upon a strong base to innovate.
20 episod
Kongsi
