Using Customer Perspective To Align Ops Teams And Set KPIs (ft. Jeff Ignacio) Marketing Ops Confessions podcast

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/insights-unlocked">Insights Unlocked</a></span>

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Insights Unlocked

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What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minutes long. From optimizing product launches to leveraging AI for smarter workflows, Insights Unlocked is your go-to resource for designing experiences that resonate, drive loyalty, and achieve business results. Guests include influential leaders like Brian Solis, April Dunford, Kate Towsey, Jacob Nielsen, Teresa Torres, and Judd Antin among others, offering their expertise in CX, UX, and innovation. The podcast also highlights strategies and success stories from leading brands such as Verizon, Signet Jewelers, Figma, Microsoft, Tesco Bank, and more. UserTesting leaders and industry experts join as guest hosts, alongside show producer Nathan Isaacs, award-winning journalist and Senior Manager of Content Production at UserTesting. Brought to you by UserTesting, the leader in human insights and proactive customer experience strategies, Insights Unlocked empowers CMOs and marketing teams to craft experiences that drive growth, loyalty, and impact. Listen and subscribe wherever you get your podcasts. Show notes, curated clips and more at usertesting.com/podcast.

Marketing Ops Confessions « »
Using Customer Perspective to Align Ops Teams and Set KPIs (ft. Jeff Ignacio)

4 years ago 58:50

Kongsi

MP3•Laman utama episod

Kandungan disediakan oleh MadKudu Marketing. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh MadKudu Marketing atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode, we talk with Jeff Ignacio, Head of Revenue and Growth Operations, at Upkeep, about how CMOs should measure their marketing ops teams and why it is essential to think about the business problem before tools or tech. Listen to Jeff's advice on marketing ops measurement and much more.

… continue reading

59 episod

#Business #Marketing #MadKudu Marketing

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Using Customer Perspective to Align Ops Teams and Set KPIs (ft. Jeff Ignacio)

Marketing Ops Confessions

published 4 years ago

Kongsi

MP3•Laman utama episod

Kandungan disediakan oleh MadKudu Marketing. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh MadKudu Marketing atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode, we talk with Jeff Ignacio, Head of Revenue and Growth Operations, at Upkeep, about how CMOs should measure their marketing ops teams and why it is essential to think about the business problem before tools or tech. Listen to Jeff's advice on marketing ops measurement and much more.

… continue reading

59 episod

#Business #Marketing #MadKudu Marketing

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Marketing Ops Confessions

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Building a MOPs Team (ft. Garrett Erny) 51:30

3 years ago51:30

51:30

MOPs teams are expected to include members with a variety of backgrounds and skill sets to cover multiple responsibilities. Garrett Erny covers how to build teams with members who have different competencies, how to assess skill sets, building teams, and the best way to create realistic expectations with sprints and roadmaps.…

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How to Get the Most of GTM Operations (ft. Richard Wasylynchuk) 39:25

3 years ago39:25

39:25

Richard Wasylynchuk discusses the relationship between marketing ops and revenue ops and how to organize people, processes, and technologies to get the most out of a full GTM operations organization. He covers the importance of Ops pros facilitating communication, understanding the Ops charter to enable flexibility to redefine it, and having an open dialogue about the GTM strategy and the expected outcomes of campaigns and programs.…

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Marketing Ops Confessions

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Untangling Processes (ft. Carissa McCall) 57:56

3 years ago57:56

57:56

MOPs has the ability to enable progress by using a strategic approach of untangling and improving processes. Carissa McCall covers how to translate technology mind mapping to stakeholders, communicating the value of ops, simplifying complex concepts for your audience, and how to manage the balance of maintenance and innovation.…

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Marketing Ops Confessions

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The Parallels of MOPs and Football (ft. Daniel Zacks) 37:32

3 years ago37:32

37:32

Like the center position in American football, marketing operations is ensuring plays and programs are launching according to plan and analyzing ways to improve. While often underrated or unnoticed, they understand the importance of their work. Daniel Zacks talks about how to enable sales with data from multiple funnels, his preferred method of upselling freemium models, why product usage is the best sign of intent, and the growing MOPs community in Israel.…

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Marketing Ops Confessions

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Rise Of The Strategic MOPs Function (ft. Dr. Debbie Qaqish) 42:26

3 years ago42:26

42:26

Marketing technology has changed the role of marketing and has fully enabled marketing in brand new ways. Dr. Debbie Qaqish explains how a strategic marketing operations organization can support marketing to deliver on that promise of being a revenue driver by using technology to make a business impact. Follow Dr. Debbie on LinkedIn . Download a copy of her book From Backroom to Boardroom . Download's The Pedowitz Group's report The RevOps Difference .…

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Marketing Ops Confessions

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Operations Fuels Go-To-Market (ft. Ben Pollack) 46:52

3 years ago46:52

46:52

It's important to have your operations and demand generation teams in lockstep to facilitate alignment and to understand what’s working for your GTM motions. According to Ben Pollack, the operations team is fueling these data-informed decisions. He shares how ops supports automated vs. targeted approaches and helps marketing and sales speak to various pains at scale. Connect with Ben on LinkedIn.…

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Marketing Ops Confessions

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Paradigm Shift: A Different Approach to MOPs (ft. Chris Rodriguez) 58:03

3 years ago58:03

58:03

The MOPs landscape is constantly changing, as well as constraints on the MOPs world. Over the last ten years, Chris Rodriguez has worked with a diverse group of companies with very different go-to-markets. He explains how to apply the lessons he learned through experiencing these paradigm shifts. Find Chris on LinkedIn or his website.…

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Marketing Ops Confessions

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Creating Intentionality With Data (ft. Drew Smith) 48:36

3 years ago48:36

48:36

Many organizations do not have an intentional motion around data. This leaves GTM teams in situations where they're sometimes not able use to their data to make decisions. Drew Smith discusses how to create a plan for building a data architecture and developing a measurement strategy.

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Marketing Ops Confessions

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Kudu Confessions: The Maturity Ladder For Product Led Sales 37:25

3 years ago37:25

37:25

Why is product-led sales so challenging? Are you really doing a product-led growth motion or just looking at different reports? Listen to this discussion between Sam Levan and Sasha Samoilov as they discuss how MOPs can utilize a maturity model to align teams, drive change, and combine meaningful insights from product and sales.…

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Marketing Ops Confessions

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Special 50th Episode: Family Feud, Fighting Friction and Measuring what Matters (ft. Crissy Saunders, Asia Corbett & Jeff Ignacio) 1:00:52

3 years ago1:00:52

1:00:52

We brought together a panel of popular past speakers to play Family Feud. But it wasn’t all fun and games (actually it was a lot of fun) they shared some insights and introspection on how MOPs professionals can improve alignment across the company, what metrics matter most, and what makes some teams easier to work with than others. We even had a hot take on why we shouldn’t have hot takes!…

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Marketing Ops Confessions

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Proving The Value of MOPs (ft. Monique Lemieux) 1:00:05

3 years ago1:00:05

1:00:05

In this episode we talk with Monique Lemieux, Head of Marketing Ops at Drift about scaling an ops team and how to go from being viewed as a service organization to a strategic partner. She shares how to build a roadmap for a growing MOPs team, ways to create a business case showing your impact, and how to get face time with leadership…

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Marketing Ops Confessions

Marketing Ops Confessions podcast artwork

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10 Things MOPs Leaders Should Know (ft. Angela Cirrone) 52:42

3 years ago52:42

52:42

In this episode, Angela Cirrone, Senior Director, Marketing Operations, at Sauce Labs, talks about how to confidently grow your Marketing Ops career - from participating in communities, building internal relationships, and determining what's essential. She shares how participating in communities can build your confidence, proving your value while empowering your teams,10 key things MOPs professionals should know.…

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Marketing Ops Confessions

Marketing Ops Confessions podcast artwork

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Creating Process Efficiencies Across the Tech Stack (ft. Vish Gupta) 58:29

3 years ago58:29

58:29

In this episode, Vish Gupta, Marketing Operations Manager at Databricks, talks about the project management side of MOPs and how to successfully implement a new tool. She shares three takeaways for successfully implementing a new tool, how she built a streamlined intake process that solves for multiple stakeholder needs, and the benefits of adding contractors to your team.…

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Marketing Ops Confessions

Marketing Ops Confessions podcast artwork

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The Role of MOPs During an Acquisition (ft. Sam Lee) 45:09

3 years ago45:09

45:09

Sam Lee gives us an inside look at a few of the projects he's supported at DocSend including enabling his marketing team to use their MAP and report on data, using integrations to enable data actionability and data exploration, and MOPs role during the DocSend Dropbox acquisition. He also shares why the most difficult skill a MOPs professional can learn is knowing when to say "no," why RevOps should not be just another way to define SalesOps, and the role of MOPs in a PLG motion.…

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Marketing Ops Confessions

Marketing Ops Confessions podcast artwork

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Optimizing People, Processes and Technology (ft. David Kreitter) 55:00

3 years ago55:00

55:00

In this episode we talk to David Kreitter, Head of Makrketing Operations at Workato, about structuring systems architecture and teams. He talks about the potential of a master data management system, the optimal organization of people, processes, and technology, and centralizing operations.

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