Boost Your Digital Presence: Secrets to a Winning Social Media Strategy with Peg Fitzpatrick

Marketing, Media & Money

Struggling to make your social media strategy work? Marketing expert Peg Fitzpatrick is here to share the secrets behind creating a winning digital strategy. Learn the foundational steps to building a social media plan that delivers real results, not just pretty visuals.

Discover Peg's proven tactics for reviving stagnant channels, scaling your efforts without burnout, and capitalizing on the latest marketing trends to stay ahead of the competition. Plus, get Peg's insider tips for balancing DIY social media and outsourcing, leveraging AI tools to streamline content creation, and crafting an authentic brand story that resonates with your audience.

This episode is a must-listen for any business owner or marketing professional seeking to take their social media strategy to the next level. Peg's actionable insights and real-world expertise provide a roadmap for taking your digital presence to new heights.

Key Takeaways in this Episode:

• Revive Stagnant Channels with the "Social Media CPR" Approach: Discover Peg's innovative tactics for breathing new life into underperforming social media channels and re-engaging your audience.
• Balance DIY and Outsourced Social Media Management: Learn how to strike the optimal balance between hands-on social media work and strategic outsourcing to maximize efficiency.
• Leverage AI Tools to Streamline Content Creation: Explore how to utilize cutting-edge AI technologies to automate and optimize your content production process.
• Cultivate an Authentic Brand Story that Resonates: Uncover methods for developing a brand narrative that deeply connects with your target audience and drives meaningful engagement.
• Capitalize on Emerging Social Media Trends: Gain Peg's insights on the latest marketing trends to stay ahead of the curve and outpace your competition.
• Maximize the Power of Pinterest for Long-Term Visibility: Discover Peg's top strategy for leveraging Pinterest to achieve lasting content exposure and SEO benefits.

"One thing that I see small businesses do a lot is they make the mistake of getting their brand voice wrong, and they kind of talk, like, themselves instead of being the brand."

- Peg Fitzpatrick

About our Guest:

Peg Fitzpatrick is a social media powerhouse, co-authoring The Art of Social Media: Power Tips for Power Users with Guy Kawasaki and now debuting her solo book, The Art of Small Business Social Media: A Blueprint for Marketing Success. As the first head of social strategy for Canva, Peg knows social media, creativity and community.

And as the secret weapon that big brands keep from their competitors, Peg has put into practice everything she teaches and has pre-tested all the social media tips and engagement strategies to build successful platforms for her clients—and herself. She's been awarded a Presidential Ambassadors for Global Entrepreneurship medal from entrepreneur Daymond John and featured on NPR, TIME, Bloomberg Business and Inc.

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