Retail Media's Family Reunion: Less Hugs, More Data Thugs

Marketing, Media & Adtech

Tune in for an electrifying episode of the ADOTAT Show with your host, Pesach Lattin, as we corral a roundtable of digital disruptors ready to unpack the mysteries of the advertising cosmos. This isn't your run-of-the-mill discussion; we're spilling the digital ink on what makes the ad world tick, from the enigmatic alleys of retail media to the looming dominance of giants like Walmart in our cozy living rooms. 🍵

As we dissect the intricate web of measurement standards and navigate the treacherous waters of aligning retail media with traditional media investments, brace yourself for a journey to the heart of the advertising revolution. The demise of third-party cookies? We're on it, revealing how the treasure trove of first-party data could reshape the battleground. And let's not forget the burgeoning realm of retail media networks—where distinguishing between the ephemeral and the eternal becomes the quest of the modern marketer.

Our panel of mavericks includes James Avery, the underdog hero with Kevel's slingshot APIs; Shamim Samadi, the digital sorcerer from Roscoe Labs; Jeffrey Bustos, the IAB's sharpshooter slicing through measurement mazes; Brian J. Quinn, the digital media virtuoso; Jed Meyer, the strategist crafting ad tech epics at Kantar Media Solutions; Amy Rumpler, orchestrating the search-social opus at Basic; and the incomparable Amy Sheridan, ecommerce and marketing virtuoso from KINESSO. Together, they promise a spectacle of insights, chuckles, and perhaps a revelation or two that will have your jaw on the floor. 🤯

This episode is more than just a podcast; it's the grandest stage in the digital retail arena, where the future of advertising is not only discussed but reimagined. 🎪