Data Science in the Post-Cookie World with Kenneth Rona of Simulmedia

Marketing, Media & Adtech

Great ready for a riveting journey through the labyrinth of programmatic media with Kenneth Rona, the mastermind behind the amazing science at Simulmedia. This episode called "From AI Overlords to Ad Wizards," is a no-stones-unturned dialogue that unravels the complex web of programmatic advertising, spotlighting the twists, turns, and surprises that even the most seasoned veterans didn't see coming. From the unexpected standoff between ad agencies and the power of algorithms to the murky waters of MFA sites, this conversation leaves no corner of the digital advertising realm unexplored.

Dive deep into the mechanics of billing models and their unintended side effects on innovation, and discover why performance-based billing might just be the game-changer the industry needs. Ever wondered how data granularity and the handling of massive data volumes could make or break your campaign? Ken Rona lays it all bare, sharing unparalleled insights into the data dilemmas of today and the technological promises of tomorrow, including blockchain and the untapped potential of first-party data.

But it's not all data and dollars. Ken brings a human touch to the narrative, reflecting on the inspirational figures in his life, the ethical quandaries of modern advertising, and the personal convictions that guide his decisions. From the virtual battlegrounds of advertising in gaming to the philosophical musings on leadership, judgment, and the enduring value of learning, this interview transcends the technical to touch on the existential questions facing today's digital pioneers.

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