The Importance of Relationships in Marketing with Contentful's EMEA Field Marketing Lead, Laura Thornley #42

Marketing in the Madness

In this episode, we discuss the importance of relationships in marketing with the amazing Laura Thornley. Learn how building strong connections can elevate your marketing strategy to the next level!
The Strategic Power of Relationship Building in Marketing with Laura from Contentful
In this insightful episode of 'Marketing in the Madness,' host Katie Street discusses the vital role of relationship building in marketing with Laura, Thornley Field Marketing Lead at Contentful.
📈 Laura shares her career journey and emphasises the strategic importance of internal and external relationships.
🤝 We delve into the nuances of effective collaboration between sales and marketing teams, the impact of customer storytelling, and actionable tips for fostering meaningful connections.
💪 Tune in to discover how strong internal relationships can drive external marketing success, and get practical advice on advancing your career.
Laura Thornley:
https://www.linkedin.com/in/lau-thornley
https://www.contentful.com/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Bab

1. Introduction to Relationship Building in Marketing (00:00:00)

2. Guest Introduction: Laura Thornley from Contentful (00:01:23)

3. Laura's Career Journey and Marketing Philosophy (00:02:00)

4. Award-Winning Strategies at Contentful (00:04:43)

5. The Power of Internal Relationships (00:05:53)

6. Sales and Marketing Synergy (00:12:54)

7. Effective Campaigns and Customer Storytelling (00:22:27)

8. Practical Tips for Building Internal Relationships (00:33:57)

9. Conclusion and Upcoming Episode Preview (00:36:05)