Creating A Service In A SaaS Business Without All The Headaches – MFF020

Marketing For Founders | Growth Hacking | Startups | Direct Response Marketing

How To Reduce Churn By Offering A Complete Solution…

On the face of it, combining a product and service-based business seems like it would solve some of the big problems many startups face. The problem is though that productizing a service and building a SaaS business can be much more difficult than it may seem, and in a lot of cases can create a massive headache for any founder. So what’s the best way to go about this?

To spark some discussion on this topic, this week we’ll be taking a look at Goodsie, Jack’s product-based business, and exploring how he plans to implement a service in to his business in the near future.

We’ll be looking at some common pitfalls of both business models, why testing is so critical before you take the leap, pricing strategy and a whole lot more.

What’s great about this discussion is that it goes both ways. So whether you’re someone running a service business, or a product founder looking to complete the package, you’re sure to get some real value out of this one.

Taking Control Of Your Customer’s Experience…

• Why you need to bring everything in-house.
• Preparing for many complaints from a lot of people.
• Testing demand for a service.
• Key differences between product and service businesses.
• How not to mess up your pricing strategy early on.
• Tailoring a service to varying customer sophistication.
• Using education for immediate results.

http://marketingforfounders.com/creating-a-service-in-a-saas-business-without-all-the-headaches-mff020