How to Build a Personal Brand on LinkedIn with Viveka von Rosen | #146

Marketing for Creatives

Ep #146: We’re going break the most common rule that all other social networks have – creating a lot of content - and still build a powerful personal brand on LinkedIn.

Because LinkedIn is different from Facebook or Instagram and in many ways it’s much easier than other platforms.

In this episode, Viveka von Rosen shares how to build a personal brand on LinkedIn without spending a lot of time on the platform.

Viveka is a Co-founder and the Chief Visibility Officer of Vengreso, the world’s largest digital sales transformation company.

Known as the LinkedInExpert, she’s author of the best-selling “LinkedIn Marketing: An Hour a Day” & “LinkedIn: 101 Ways to Rock Your Personal Brand”

She is a contributing expert to several of LinkedIn’s official blogs and Guides, and is often called on to contribute to publications like Fast Company, Forbes, Money, Selling Power, Entrepreneur, Social Media Examiner, etc.

You will learn:

• Viveka run an office center in her hometown when she was introduced to LinkedIn - a new social media platform at that time and she went all-in
• The first steps to building a personal brand on LinkedIn
• How to position yourself as an expert without creating a ton of content
• The type of content you can create and share on LinkedIn to build your personal brand
• How to get more visibility on LinkedIn
• How hashtags work on LinkedIn
• Use 3-4 popular hashtags so it will help your posts to reach more people
• How to strategically connect with people to build your personal brand and business on LinkedIn
• How the LinkedIn algorithm works
• How to get more referrals through LinkedIn
• How to be effective and rapidly grow your personal brand on LinkedIn spending less than one hour a day there

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