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S02 Episode 6: The consumer response to market noise
Manage episode 356118303 series 2749905
Kandungan disediakan oleh Quikly. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Quikly atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
This is the sixth episode of Market With Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.
While market noise may be a natural response to the overflow of information consumers receive from brands, it doesn’t make dealing with it any easier. As a marketer, your first reaction is to find a solution. But what about consumers? How do they respond to noise?
Dr. Liad Weiss, assistant professor of marketing at the University of Wisconsin-Madison's School of Business, joined us to shed light on how consumers make purchase decisions, connect with brands and meet their needs when faced with market noise. Weiss graduated with a doctorate in marketing and master’s in philosophy from Columbia University, as well as an M.Sc. in behavioral and managerial sciences and B.Sc. in industrial engineering and management from the Technion-Israel Institute of Technology.
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