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Episode 19: Fabian Marrone – Monash University (part two)
Manage episode 344109883 series 3161040
Kandungan disediakan oleh Ben Ice. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Ben Ice atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
The world and future of marketing skills and education. Ben and Fabian chat: early career in consulting, sales and business; working in the UK and Ireland; finding his mentor; learning PR and media strategies; the move into education marketing; moving to the US, understanding data and marketing trends; returning to Australia; joining Monash; skills from his past that he uses today; selling strategic direction; have marketers been undervalued? Equipping people to tell the brand's story; loving data; Monash's transparency model; the current world of education and skills; different ways of delivering educational experience; the challenges of distilling Monash's brand message; what Fabian looks for in marketing hires; marketing skills for the future; automation; how Fabian keeps up to date with skills, trends, networking and issues; the future of CMOs; Crystal Ball: Monash University in five years' time, Fabian in five years' time; marketing in five years' time.
MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.
This chat was part of MarketingMag's content partnership with the Australian Marketing Institute. Stay tuned for future episodes, where we'll speak to a range of the 2019 AMI Award Winners.
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