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Amanda MacMillan – Nufarm (part one)
Manage episode 344109873 series 3161040
Kandungan disediakan oleh Ben Ice. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Ben Ice atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Multifaceted customers, multilayered relationships: Introduction to marketing's role at Nufarm; Amanda's team; marketing investment; customer-centricity; channels and growers; product and messaging, solving problems; consistency of the message; communications; nurturing an overarching brand; brand personality; 18th century guys with no teeth; customer insight; farmers on Twitter; social media; technical capability; Australian manufacturing; brands with stewardship; sales and marketing alignment; six questions in 60 seconds.
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