Track and Trace- when will the struggles ever end?

MadGaines Live! By Cassandra Gaines

Track-and-Trace Struggles - will it ever improve?

It’s 2021 and the industry still has shippers and brokers calling truck drivers for truckload locations. Customers want to know where their shipments are located--why is it so hard to automate this process? Other topics of discussion:

-best practices;
-best tech;
-what annoys drivers;
-how to make customers happy;
-why customers are so obsessed with it and do they go overboard?

• Guests:
  • Peter Coratola, President of Ease Logistics
  • Chris Jolly, “the Freight Coach” CJolly Freight Consulting
  • Vitaly Bekker, Senior Transportation Specialist at Aritzia
  • Adam Wingfield, Managing Director at Innovative Logistics Group LLC
• Links:
  • Watch on our NEW Website! https://www.madgaineslive.com/live
  • Register with LinkedIn Events: https://www.linkedin.com/events/track-n-tracestruggles6772222361153359872/
  • Watch on YouTube: https://www.youtube.com/c/cassandragaines
• Sponsors:
  • J.J. Keller & Associates
  • OTR Capital Learn more here--> https://otrcapital.com/madgaines/

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1. Track and Trace- when will the struggles ever end? (00:00:00)

2. Why do shippers want tracking 24/7 (00:06:45)

3. broker v carrier visibility differences (00:08:49)

4. Why do carriers fight tracking? (00:15:00)

5. shippers want confirmed tracking (00:20:04)

6. set expectations up front (00:21:51)

7. track and trace is abused at times (00:25:17)

8. what is so wrong with calling the trucker? (00:28:26)

9. ELD data (00:38:21)

10. customers want verbal confirmation (00:42:50)