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MOV Podcast - Ep 12 Feat. Kyle Lacy of Lessonly | Mad Over Videos by guch
Manage episode 344088849 series 3265255
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Kyle Lacy is the Chief Marketing Officer at Lessonly, a training and enablement software company based in Indianapolis, IN. His team is tasked with leading all things marketing. This includes overall brand strategy, events, content marketing, marketing/sales ops, sales enablement, product marketing and thought-leadership.
Before joining Lessonly, Kyle led Marketing Strategies for OpenView, Global content marketing team at ExactTarget and the Salesforce Marketing Cloud managing content in 5 countries and over $15M in pipeline a quarter.
He is also the author of three books, Twitter Marketing for Dummies, Social CRM for Dummies and Branding Yourself.
In episode 12 of the MOV Podcast, we explored how the role of videos in Sales Enablement and Outbound sales can drive some incredible results. Kyle also spoke about how VC firms use videos for their benefit; and the kind of role that a VC firm plays in helping their partner brands.
So without further ado, tune in to learn more such interesting marketing insights and the kind of content and marketing campaigns that Salesforce and other large enterprises produce, only on the Mad Over Videos Podcast by guch featuring Kyle Lacy.
#MOV #MadOverVideos #VideoMarketing #Marketing #Content
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