BigIron and Sullivan Auctioneers Combine Forces in Monster Deal This Week

Machinery Pete Podcast

Machinery Pete talks with guests Mark Stock of BigIron.com and Dan Sullivan with Sullivan Auctioneers about the mega deal announced this week that saw BigIron acquire Sullivan Auctioneers. The two dominant online auction companies in the farm machinery/land space combine forces looking to better serve their sellers with an even greater reach.

• [:23] - Machinery Pete’s intro - celebrating anniversaries and the BigIron/Sullivan deal
• [4:09] - Conversation with Mark Stock and Dan Sullivan begins
• [5:11] - Mark shares how the deal came together
• [7:28] - Dan’s excitement about the partnership
• [15:00] - Mark and Dan on serving sellers and adapting to changes in the ag industry
• [18:47] - Structure of the partnership
• [38:43] - Looking ahead to the future
• [41:34] - Final words from Machinery Pete

Machinery Pete was founded in 1989 and has grown from its humble beginnings to a full-fledged marketplace for farming equipment. Greg Peterson, founder and host, has also released Machinery Pete content across platforms including YouTube with his long-running Machinery Pete TV show.

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