From Whiskey to Watches: Hakim El Kadiri's Creative Ventures

Lonely Wrist: All Things Watches & Horology

Discover the captivating journey of Hakim El Kadiri, a visionary in the watch industry who has crafted a unique path with Elka Watch. With a rich career working with brands like Swatch, Hamilton, and Rado, Hakim brings a wealth of experience and a fresh perspective to his own brand, launched in 2021. Our conversation takes you through the challenges and triumphs of creating Elka Watch, a brand that draws inspiration from American design and a commitment to timeless and sustainable aesthetics, akin to the iconic Harley Davidson.
The episode explores the launch of the Arinis model, a playful and versatile addition to Elka's collection, which pays homage to its predecessors while setting a new standard. Engaging collaborations with Dutch companies Ace Jewelers and Heroes are highlighted, showcasing special editions with unique numeral systems and no-printed dial options, blending vintage charm with contemporary design influences from Heuer and Ulysse Nardin. These partnerships not only honor Elka's roots but also demonstrate its innovative spirit in a fiercely competitive market.
As we navigate the complexities of establishing a niche brand, Hakim shares insights into using Le Joux Perret movements for their reliability and precision, transitioning from ETA movements. Hear about his adventurous foray into whiskey production, inspired by Celtic heritage, and how it intertwines with his watch designs. We wrap up with a look at the future of Elka Watch, exploring sustainable trends, the potential for expanded distribution, and the thrill of seeing Elka watches celebrated in popular culture. Join us for this enriching conversation that celebrates passion, creativity, and the timeless art of watchmaking.
Check out Elka Watches:
https://www.elkawatch.ch/

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1. From Whiskey to Watches: Hakim El Kadiri's Creative Ventures (00:00:00)

2. Akeem From Elka Watch Shares Insights (00:00:09)

3. New Watch Releases and Collaborations (00:12:47)

4. Exploring Lajoux-Perret and Locla Whiskey (00:20:30)

5. Niche Watch Brand Challenges in Market (00:34:50)

6. Watch Brand Material Trends and Market (00:43:16)

7. Sustainable Watch Design Trends (00:50:11)

8. Future of Elka Watch Brand (00:55:29)