ALL We Know About Washington State, Oregon State to Big 12 Expansion Under Brett Yormark, ESPN

Locked On Big 12 | Daily College Football & Basketball Podcast

Adding Washington State and Oregon State to the Big 12 would be a strategic move that brings numerous advantages, enhancing the conference's competitive strength, geographic reach, and overall profile.

Expanding into the Pacific Northwest with these two universities would give the Big 12 a coast-to-coast presence, significantly increasing its marketability and exposure. This move would allow the conference to tap into new fan bases and media markets, particularly in the West Coast, which has traditionally been dominated by the Pac-12. By covering more time zones, the Big 12 could offer more diverse game times, attracting larger audiences and making the conference more appealing to television networks, ultimately leading to more lucrative media deals.

Washington State and Oregon State, while not the most high-profile football programs, bring valuable competitive depth to the Big 12. Both schools have strong athletic traditions and have been consistently competitive in various sports. Their inclusion would add new rivalries and matchups, enriching the conference’s overall sports culture. Washington State, known for its passionate fan base and "Cougar Spirit," would bring an energetic atmosphere to the Big 12. Oregon State, with its recent successes in football and baseball, adds another dimension to the conference's athletic prowess.

For Washington State and Oregon State, joining the Big 12 offers stability and a bright future amid the uncertainties facing the Pac-12. Being part of a robust and forward-looking conference would provide these schools with the resources and opportunities needed to grow their athletic programs and maintain competitiveness at a high level.

Furthermore, both schools are respected research institutions, which would enhance the Big 12’s academic profile. This could lead to increased collaboration among member schools, enriching the academic and cultural environment of the conference.

In conclusion, adding Washington State and Oregon State to the Big 12 would be a forward-thinking move that benefits both the conference and the schools, positioning the Big 12 for continued growth and success.

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