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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Sermon (English) Imitating the Holy Family
Manage episode 460912016 series 3490920
Kandungan disediakan oleh Living the Truth in Charity. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Living the Truth in Charity atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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5662 episod
Manage episode 460912016 series 3490920
Kandungan disediakan oleh Living the Truth in Charity. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Living the Truth in Charity atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Please help keep this podcast available by a monthly monetary donation : https://anchor.fm/icksp-podcasts/support Please rate us and leave a review to allow us to improve and make more impressions. Please visit us at http://www.institute-christ-king.org/ to learn more.
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5662 episod
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1 DEVOTION (ENGLISH) The Way of the Cross - Via Crucis-Stations of the Cross 34:29
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1 Sermon (English) Fifth Sunday after Epiphany 12:41
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1 Sermon (English) Septuagesima Sunday 11:15
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1 Sermon (English) Only One Receives the Prize 18:24
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1 Sermon (English) Shrovetide: the Time of Sufficient Grace 15:58
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1 Sermon (English) Septuagesima Sunday 14:55
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1 Sermon (English) Fourth Sunday after Epiphany 14:29
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1 Sermon (English) Septuagesima Sunday 12:43
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1 Sermon (English) Do You have Charity Towards Your Neighbor? 16:27
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1 Sermon (English) Fifth Sunday After Epiphany 10:25
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1 Sermon (English) Fifth Sunday After Epiphany 11:56
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1 DEVOTION (ENGLISH) The Way of the Cross - Via Crucis-Stations of the Cross 34:29
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Living the Truth in Charity
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1 Sermon (English) Fifth Sunday after Epiphany 15:51
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1 Sermon (English) St. Francis de Sales 11:24
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1 Sermon (English) Third Sunday After Epiphany 12:57
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Please help keep this podcast available by a monthly monetary donation : https://anchor.fm/icksp-podcasts/support Please rate us and leave a review to allow us to improve and make more impressions. Please visit us at http://www.institute-christ-king.org/ to learn more.
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Living the Truth in Charity
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1 DEVOTION (ENGLISH) The Way of the Cross - Via Crucis-Stations of the Cross 34:29
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Living the Truth in Charity
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1 Sermon (English) Third Sunday after epiphany 11:51
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Living the Truth in Charity
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1 Sermon (English) Find Your Path to Holiness 11:37
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Living the Truth in Charity
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1 Sermon (English) Feast of st Francis de sales 13:47
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Living the Truth in Charity
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1 Sermon (English) Let our Master catch us in the Field doing Good 11:33
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Living the Truth in Charity
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1 Sermon (English) Third Sunday after Epiphany 11:44
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1 Sermon (English) May We All Have the Wine of Charity 17:20
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