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Kandungan disediakan oleh Liquid Barcodes. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Liquid Barcodes atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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#41: Peet’s Delights.

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Manage episode 318663376 series 3234937
Kandungan disediakan oleh Liquid Barcodes. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Liquid Barcodes atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Alfred Peet, the founder of Peet's Coffee, is renowned as the man who taught the world to drink coffee having introduced the concept of gourmet coffee to the US in 1966.

Peet was both the predecessor and a mentor for Starbucks, yet with a truly extra-ordinary IPO earlier this summer, this brand is emerging as a powerful player with ambitions to become the world leader once again. The company is already worth over $17 billion, and its listing proved to be one of the few highlights for retail investors in 2020.

Listen to this episode of the Liquid Barcodes live loyalty podcast to learn how Peet's is leveraging the "Peetniks Rewards" programme as well as a generous online subscription model, to connect with customers.

Show Notes:

1) Peet’s Delights.

  continue reading

63 episod

Artwork
iconKongsi
 
Manage episode 318663376 series 3234937
Kandungan disediakan oleh Liquid Barcodes. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Liquid Barcodes atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Alfred Peet, the founder of Peet's Coffee, is renowned as the man who taught the world to drink coffee having introduced the concept of gourmet coffee to the US in 1966.

Peet was both the predecessor and a mentor for Starbucks, yet with a truly extra-ordinary IPO earlier this summer, this brand is emerging as a powerful player with ambitions to become the world leader once again. The company is already worth over $17 billion, and its listing proved to be one of the few highlights for retail investors in 2020.

Listen to this episode of the Liquid Barcodes live loyalty podcast to learn how Peet's is leveraging the "Peetniks Rewards" programme as well as a generous online subscription model, to connect with customers.

Show Notes:

1) Peet’s Delights.

  continue reading

63 episod

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