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Kandungan disediakan oleh Liquid Barcodes. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Liquid Barcodes atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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#23: Caffè Nero Keeps It Simple

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Manage episode 318663394 series 3234937
Kandungan disediakan oleh Liquid Barcodes. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Liquid Barcodes atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

This episode shares the evolution of Caffè Nero's loyalty strategy from its stamp-card approach originally launched in 1997, to its latest digital solution in the UK which combines digital payment with tactical games to drive consumer engagement.

As the largest independent coffee house in Europe boasting eight -two consecutive quarters of business growth (as at December 2019), we are excited to watch the brand's evolution as it drives loyalty in every aspect of its business.

Show Notes:

1) Caffè Nero Keeps It Simple - article on Liquid Barcodes

  continue reading

63 episod

Artwork
iconKongsi
 
Manage episode 318663394 series 3234937
Kandungan disediakan oleh Liquid Barcodes. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Liquid Barcodes atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

This episode shares the evolution of Caffè Nero's loyalty strategy from its stamp-card approach originally launched in 1997, to its latest digital solution in the UK which combines digital payment with tactical games to drive consumer engagement.

As the largest independent coffee house in Europe boasting eight -two consecutive quarters of business growth (as at December 2019), we are excited to watch the brand's evolution as it drives loyalty in every aspect of its business.

Show Notes:

1) Caffè Nero Keeps It Simple - article on Liquid Barcodes

  continue reading

63 episod

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