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Kandungan disediakan oleh Liquid Barcodes. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Liquid Barcodes atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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#17: Vitality’s Innovation – Sharing Value

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Manage episode 318663400 series 3234937
Kandungan disediakan oleh Liquid Barcodes. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Liquid Barcodes atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

"Vitality" is an extraordinarily innovative loyalty programme launched in South Africa in the 1990's.

Built on the concept of rewarding customers for taking responsibility for their own health, it's run by "Discovery" - a health insurance company with a goal to minimise health claims, and actively incentivises its customers accordingly. By "sharing the value" and rewarding a healthier lifestyle, Vitality has driven dramatic behaviour changes, resulting in a true masterclass in loyalty marketing.

Listen to this article to learn how the "Vitality" programmes uses a combination of long term and short term incentives and a genuine commitment to helping its customers achieve their goals in order to drive lifelong health and customer loyalty.

Show Notes:

http://www.liquidbarcodes.com/vitalitys-innovation-sharing-value/

  continue reading

63 episod

Artwork
iconKongsi
 
Manage episode 318663400 series 3234937
Kandungan disediakan oleh Liquid Barcodes. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Liquid Barcodes atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

"Vitality" is an extraordinarily innovative loyalty programme launched in South Africa in the 1990's.

Built on the concept of rewarding customers for taking responsibility for their own health, it's run by "Discovery" - a health insurance company with a goal to minimise health claims, and actively incentivises its customers accordingly. By "sharing the value" and rewarding a healthier lifestyle, Vitality has driven dramatic behaviour changes, resulting in a true masterclass in loyalty marketing.

Listen to this article to learn how the "Vitality" programmes uses a combination of long term and short term incentives and a genuine commitment to helping its customers achieve their goals in order to drive lifelong health and customer loyalty.

Show Notes:

http://www.liquidbarcodes.com/vitalitys-innovation-sharing-value/

  continue reading

63 episod

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