Influencer Marketing Like, Bite & Share podcast

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Jonathan Chanti is a Senior Vice President and Partner at HYPR, a search engine for media influencers with offices in Tel-Aviv and NYC. HYPR enables marketers to target their desired demographics, while using the ever powerful voice of influencers, lowering costs and making influencer marketing a science. Prior to HYPR, Jonathan worked in talent procurement and casting with Platinum Rye Entertainment, servicing their beauty portfolio, and spearheading new business for their in-house casting division. Prior to Platinum Rye, Jonathan worked in the Commercial Beauty Division of Innovative Artists, placing models into TV commercials, scripted series, and commercial campaigns. He joins the podcast to educate us about both sides of the influencer marketing relationship.

ABOUT THE SHOW

Like Bite & Share is a podcast about marketing in the food business. Each episode includes an insightful interview with food marketing professionals.

SHOW NOTES

Key Takeaways:

Working with influencers allows you to reach the audience of someone with a large following, without having to go through the difficulties that come with working with mainstream celebrities
Influencers are people with large social followings who are very engaged. Big influencers have hundreds of thousands or millions of followers, and long tail influencersare someone with fewer followers, but whose followers are very engaged with their content
Measure engagement of an influencer by looking at their follower count across all the platforms that they post content on. Then look at how many people like, comment on, retweet, respond to, and share that content. Every factor is relevant in deciding the engagement level of an influencer’s audience
Determine your desired target audience to make an informed decision about who to reach out to to advocate for you
Bartering is a very affetive method of paying long tail influencers. For restaurants without a budget, a free meal and a great experience is just as good if not better than a check
When dealing with an influencer, ask for more than you need, so you can settle for what you want
In today’s digital marketing climate, influencer marketing is great as a compliment to other social advertising, but not a replacement for it
The best way to protect yourself against the possibility of an influencer not making good on their end of a deal is to have backup options in place. Give yourself a lot of lead time and have substitute influencers available if needed
As an influencer, your content and hashtag creativity are important. Think outside the box when tagging your photos
It’s imperative that brands instruct influencers to disclose that the content is sponsored or part of a partnership when the content is posted. Legally it has to happen
Companies like HYPR prefer to work with influencers who own their own content, over those that curate content from others. A content curator isn’t dead in the water, but they are less desirable than someone who can claim ownership on everything they post

Learn more about Jonathan Chanti:

55 episod

ABOUT THE SHOW

Like Bite & Share is a podcast about marketing in the food business. Each episode includes an insightful interview with food marketing professionals.

SHOW NOTES

Key Takeaways:

Working with influencers allows you to reach the audience of someone with a large following, without having to go through the difficulties that come with working with mainstream celebrities
Influencers are people with large social followings who are very engaged. Big influencers have hundreds of thousands or millions of followers, and long tail influencersare someone with fewer followers, but whose followers are very engaged with their content
Measure engagement of an influencer by looking at their follower count across all the platforms that they post content on. Then look at how many people like, comment on, retweet, respond to, and share that content. Every factor is relevant in deciding the engagement level of an influencer’s audience
Determine your desired target audience to make an informed decision about who to reach out to to advocate for you
Bartering is a very affetive method of paying long tail influencers. For restaurants without a budget, a free meal and a great experience is just as good if not better than a check
When dealing with an influencer, ask for more than you need, so you can settle for what you want
In today’s digital marketing climate, influencer marketing is great as a compliment to other social advertising, but not a replacement for it
The best way to protect yourself against the possibility of an influencer not making good on their end of a deal is to have backup options in place. Give yourself a lot of lead time and have substitute influencers available if needed
As an influencer, your content and hashtag creativity are important. Think outside the box when tagging your photos
It’s imperative that brands instruct influencers to disclose that the content is sponsored or part of a partnership when the content is posted. Legally it has to happen
Companies like HYPR prefer to work with influencers who own their own content, over those that curate content from others. A content curator isn’t dead in the water, but they are less desirable than someone who can claim ownership on everything they post

Learn more about Jonathan Chanti:

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Influencer Marketing