Built On Community: Pioneering Women's Outdoor Apparel with Cassie Abel of Wild Rye

Life in Motion

In this episode we chat with Cassie Abel, founder of Wild Rye, a brand dedicated to empowering women through beautifully designed technical mountain apparel. Growing up on a remote island outside Seattle, Cassie's childhood was immersed in the outdoors, thanks to her adventurous parents. From team sports to coaching lacrosse at the varsity level, Cassie's love for community and the outdoors has always been at the forefront. However, it was her passion for women's representation in outdoor sports that led her to forge her own path. Discover how Cassie's collaboration with a friend's vision blossomed into Wild Rye, a brand that champions inclusivity, community, and confidence for women in outdoor adventures. Hear firsthand how Cassie's journey from consultancy to entrepreneurship has paved the way for a brand that encourages more women to embrace the great outdoors.

Life in Motion is brought to you by Actual Outdoors. They help build beautiful brands that highlight the approachable and authentic parts of outdoor recreation. Said simply - they “keep it real”. Find them online at actualoutdoors.com or on Instagram at @actualoutdoors.
Tweet us and let us know what you think of this episode! @illuminecollect
Find more episodes at www.illuminecollect.com/blogs/life-in-motion-podcast
Since 2017 Illumine has donated over $38,404 to outdoor nonprofits and shared over 203 stories on the Life in Motion Podcast.