Episode 1 - Building Thoughtful Brand Foundations
Manage episode 330987944 series 3357834
Welcome back to the first proper episode of the podcast! Where I dive deeper into the foundations of a great brand!
I cover:
• What branding is to me.
• Common misconceptions of what a brand is.
• Why you need to carefully think about all the decisions in your business.
• What branding can do for you.
• How to build strong foundations by looking at your brands DNA, your why, unique selling propositions, understanding customers, brand goals and feelings.
The feels finder download is the first task I work through with every single client. Come and grab your free download — https://www.snapper.studio/download/feelings
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1. Welcome (00:00:00)
2. What can branding do? (00:06:47)
3. Brand audits and why they are so important (00:07:39)
4. Finding your Why (00:09:18)
5. Unique Selling Proposition (00:10:57)
6. Understanding customers (00:12:18)
7. Setting brand goals (00:13:46)
8. What feelings are your brand selling? (00:15:10)
32 episod