Let's Get Digital Podcast - 'Really has become a food podcast'

Let's Get Digital Podcast

Welcome to the Cicero/AMO ‘let’s get digital’ podcast brought to you by the Digital team, I’m Megan Harley Head of Creative at Cicero and this is a podcast where we discuss all things digital, all the goings-on in the world, mixed up with a few rants and bants along the way.
In this episode, I'm joined by my fellow colleagues Kris Makuch, James Donald and Dylan Patel.
In today's pod we discuss:

• 'My creative type' - an online tool that explores the many different faces of creativity (01:27)
• Heinz killer campaign - a super campaign by Heinz that leveraged the brand's iconic status by asking people to draw ketchup (07:27)
• KitKat - great ad concept by Sam Hennig (12:44)
• Weetabix/baked beans - we all saw it! A horrific baked beans tweet prompts a hilarious brand pile-on, we discuss this social media masterclass! (15:56)
• Spy pixels - have 'Spy pixels' in emails have become endemic? Or is this an attack on digital marketing? (20:29)
• Our (in)famous Digital team quiz (25:34)

Useful links:
Creative type tool - https://mycreativetype.com/
Heinz Campaign - https://youtu.be/APoGHH1Ns2M
KitKat Ad mockup - https://www.linkedin.com/posts/donnellychris_take-a-break-have-a-kitkat-great-ad-concept-activity-6766713460844699648-2kfw
Weetabix/baked beans - https://twitter.com/weetabix/status/1359074254789165059
Spy pixels - https://www.bbc.co.uk/news/technology-56071437

Bab

1. Let's Get Digital Podcast - 'Really has become a food podcast' (00:00:00)

2. My creative Type (00:01:27)

3. Heinz killer campaign (00:07:28)

4. KitKat Ad Mockup (00:12:45)

5. Weetabix/baked beans social post (00:15:56)

6. Spy pixels (00:20:31)

7. Digital quiz (00:25:33)