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Kandungan disediakan oleh Legal Marketing Studio and Michael N. Meyer. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Legal Marketing Studio and Michael N. Meyer atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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021 Using Print Strategically (and much more): A Conversation with CMO Mark Messing

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Manage episode 168293100 series 1037069
Kandungan disediakan oleh Legal Marketing Studio and Michael N. Meyer. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Legal Marketing Studio and Michael N. Meyer atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Mark Messing, Duane Morris's CMO, kindly joined me on the Legal Marketing Studio's last episode of 2016. What was originally intended to be a conversation focused on the way Duane Morris uses print publications within (and throughout) its marketing ended up covering quite a bit more ground. Mark generously shared his thoughts on the relationships between marketing, business development and business process; forging strong client relationships; building engaging pitch teams (and the need for them to rehearse!); the balance between a given marketing tool's aesthetic value vs functional value; and where Mark sees the legal industry and legal marketing moving over the next few years. All in all, lots of really interesting insights in this fascinating podcast.
  continue reading

62 episod

Artwork
iconKongsi
 
Manage episode 168293100 series 1037069
Kandungan disediakan oleh Legal Marketing Studio and Michael N. Meyer. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Legal Marketing Studio and Michael N. Meyer atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Mark Messing, Duane Morris's CMO, kindly joined me on the Legal Marketing Studio's last episode of 2016. What was originally intended to be a conversation focused on the way Duane Morris uses print publications within (and throughout) its marketing ended up covering quite a bit more ground. Mark generously shared his thoughts on the relationships between marketing, business development and business process; forging strong client relationships; building engaging pitch teams (and the need for them to rehearse!); the balance between a given marketing tool's aesthetic value vs functional value; and where Mark sees the legal industry and legal marketing moving over the next few years. All in all, lots of really interesting insights in this fascinating podcast.
  continue reading

62 episod

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