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SCOUT Bags with Co-Founder & Chief Creative Officer Deb Waterman Johns
Manage episode 380571304 series 2081104
Deb Waterman Johns, Co-Founder & Chief Creative Officer of SCOUT, joins the Leading Brands podcast to share the brand's origins, specialty retail, and lessons from building a multi-generational brand.
In the episode, the following topics are discussed:
- Founding Story: Taking the brand from idea to 1,500+ retailers and loved by customers all over.
- Speciality Retail: From product strategy to merchandising we cover all things speciality retail.
- Avoiding Burnout: Discover how Deb manages to maintain a work-life balance and stay enthusiastic about the future of the brand, even after nearly 20 years.
Deb Waterman Johns is the Co-Founder & Chief Creative Officer of SCOUT.
Links Mentioned
Sponsored by...
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.
327 episod
Manage episode 380571304 series 2081104
Deb Waterman Johns, Co-Founder & Chief Creative Officer of SCOUT, joins the Leading Brands podcast to share the brand's origins, specialty retail, and lessons from building a multi-generational brand.
In the episode, the following topics are discussed:
- Founding Story: Taking the brand from idea to 1,500+ retailers and loved by customers all over.
- Speciality Retail: From product strategy to merchandising we cover all things speciality retail.
- Avoiding Burnout: Discover how Deb manages to maintain a work-life balance and stay enthusiastic about the future of the brand, even after nearly 20 years.
Deb Waterman Johns is the Co-Founder & Chief Creative Officer of SCOUT.
Links Mentioned
Sponsored by...
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.
327 episod
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