Unveiling the True Essence of Leadership with Exeter Chiefs' Don Armand: Rugby, Resilience, Leadership and the Pursuit of Legacy (MDE564)

Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dialogue with Don Armand

Don Armand is an ex-professional rugby player, having played for the Stormers in South Africa and the Exeter Chiefs in England, the latter with which he won the Premiership twice (voted Man of the Match for the 2017 final) and became European champions. He also captained the Chiefs and won two caps playing for England. Since retiring from rugby, Don runs SampsonArmand, experts in individual and organisational development by bringing focus to leadership processes, strategy, cultural change, team and organisational cohesion. In this conversation, we discuss his rugby career and the state of rugby, we explore the link between captaincy and leadership, how to build self-confidence and resilience, getting used to having ice baths, creating a legacy and the profound impact of relationships both on and off the field.

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