Loyalty360 Loyalty Live | Peter Vogel, vPromos

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For brands with loyalty programs, customer interaction is an integral part of the total customer experience. Brands benefit when their programs are easy to join, and customers can effortlessly earn and use rewards.
vPromos works with clients to minimize barriers to program participation by simplifying the loyalty experience for brands and their customers. Loyalty360 spoke with Peter Vogel, Chief Revenue Officer at vPromos, about how payment terminal technology can improve program performance, facilitate customer communications, and open the door to innovation.

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1. Loyalty360 Loyalty Live | Peter Vogel, vPromos (00:00:00)

2. Intro (00:00:04)

3. Tell us about your background and current position at vPromos (00:01:01)

4. Can you share more into what vPromos does (00:02:57)

5. What are the main challenges your software is looking to solve (00:04:52)

6. What is your definition of customer loyalty (00:06:41)

7. What challenges do you see brands facing with card linked programs (00:08:26)

8. What are brands facing right now when it comes to privacy (00:10:58)

9. How should loyalty programs calculate ROI (00:13:21)

10. Recommendations to make a brand's loyalty program stand out (00:15:41)

11. What is the next technology opportunity for brands (00:18:21)

12. What is vPromos concentrating on for 2024 (00:20:03)

13. Rapid Fire Questions (00:21:24)

14. Outro (00:26:20)