Player FM - Internet Radio Done Right
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Kandungan disediakan oleh Craig Damlo. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Craig Damlo atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Launch Pad Problems
Tandakan semua sebagai (belum) dimainkan
Manage series 1225867
Kandungan disediakan oleh Craig Damlo. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Craig Damlo atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Each podcast is a presentation of a single problem that will help you stretch your imagination and critical thinking skills before you start problem solving. The problems are formulated to not have a single “correct” answer but to give you the opportunity to have an open discourse on different approaches to a solution.
…
continue reading
320 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 1225867
Kandungan disediakan oleh Craig Damlo. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Craig Damlo atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Each podcast is a presentation of a single problem that will help you stretch your imagination and critical thinking skills before you start problem solving. The problems are formulated to not have a single “correct” answer but to give you the opportunity to have an open discourse on different approaches to a solution.
…
continue reading
320 episod
Semua episod
×The last episode.
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What is a better name for a computer mouse?
What makes a sweater a sweater?
How much do you need?
How much volume do you need in your car.
What is the top technology you would draft?
What is the world's favorite color?
What is the minimum amount of information you need to give someone to find you?
How many conference rooms do you need?
L
Launch Pad Problems

How high do you need to be to get the whole picture?
L
Launch Pad Problems

What mindset do you want your customers to be in?
What is the single word you need?
What job today will be a device in the future?
Decide how to mark days that have passed.
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What is the biggest trade-off you have to make?
Do you have a broken routine?
What is your 10 foot pole?
Plan a floating city.
What is the most important part of your car?
How far out can you schedule something?
What color should all cars be?
What is the strangest product you could produce?
L
Launch Pad Problems

Do you have a planned end date?
What is your local currency?
What's the best shape for a spaceship?
What is your universal rule?
How would you measure speed?
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Player FM mengimbas laman-laman web bagi podcast berkualiti tinggi untuk anda nikmati sekarang. Ia merupakan aplikasi podcast terbaik dan berfungsi untuk Android, iPhone, dan web. Daftar untuk melaraskan langganan merentasi peranti.