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17. Are Your Leads Unqualified? The Secret is in the Copy with Steve Olson
Manage episode 336352039 series 3156361
Kandungan disediakan oleh Kingston Lane. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Kingston Lane atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode, Kingston Lane President, Steve Olson, gives his no-fail formula for creating advertising copy that creates not just leads - but qualifiedleads.
Steve talks about:
- How sales can be a numbers game
- Why some ads "work" but don't create the results you're looking for
- The one, simple question you need to ask to create a killer ad
63 episod
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