Difference Between Blogging and Guest Posting?

Kevin Whitsitt

Click on the link below for the full post.

https://www.trustthelink.com/what-is-the-difference-between-blogging-and-guest-posting/

Blogging is when you post written content on your own website and guest posting is when you post content on someone else's website. You might be wondering should I do both, should I just focus on my website what about backlinks?

I like the idea of re-purposing your written content on other websites. It is VERY MUCH worth it. You might be wondering how it can help you. One way it helps is it forces you to put links in your blog post to related articles.

This is called interlinking and it does help your posts with getting seen in the search engines. Then when you post an article on another website some of those people will click a link and check out your website.

This is the reason I would do it for MORE visitors to my website. Backlinking is "A whole other" story. Funny, I got started in internet marketing over 10 years ago with a program called "Backlink Battleplan" and I could rank anything by spamming backlinks.

Then came the Google updates and all my rankings vanished. I don't focus on building backlinks anymore and I don't worry about them for SEO purposes and stuff. Instead, I believe it's WAY WAY better to focus on creating better (more helpful) content. If your content is more helpful than the competition you will win. If you try to manipulate Google (they are very smart) you will probably lose.

I know I was big into black hat techniques and I lost. You do want as many people to visit your website as possible. The more people who visit my blog = more money. As long you know how to monetize traffic, which is a whole other topic. One more point is if you do guest posting, I would choose opportunities where you can also post on your website.

Basically, you only have upside when guest posting and NO downside = no brainer decision! You might be wondering about the pros and cons of both. The largest pro to blogging on your website is you own the content. You have more control over it, it's more secure and you can always sell the website in the future for money.

If you just do guest posting and you don't have a website then you're at the mercy of someone else. This is riskier and less secure. This is why doing both is the way to go.

You own the content on your own website and you can get traffic from someone else's. You might be wondering if it's a good idea to allow other people to post on your website. I think this is a good idea as long as you can post it on their website. This way you both get traffic and both win.

You can also do this with email by promoting each other's email lists, Youtube channels, and more if you want! The main thing is you want helpful content on your site and that is the "north star" I would ensure. I hope this was helpful.

If you want to learn more about my content battle plan I talk more about this in a post you can check out by clicking on the link in the descriptioin or go to trustthelink.com. I also share where to do guest blogging. Enough about me. Also, what is your favorite platform to post to? What platform has gotten you the Best results? I'm curious. Have a nice day.