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Deinfluencing: How do we Overcome Overconsumption?
Manage episode 408506884 series 3563193
Kandungan disediakan oleh Jade Lombardo, Riley Brubaker, Abigail Hakas, and Ireland Kennedy. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jade Lombardo, Riley Brubaker, Abigail Hakas, and Ireland Kennedy atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of the Keep it Controversial podcast, hosts Abigail Hakas and Jade Lombardo explore the impact of influencers on consumer behavior, primarily through overconsumption and microtrends. Reflecting on the rising trends of de-influencing and dupe culture, they attempt to unravel what ethical consumption truly entails in the age of online abundance.
Make sure to follow Keep it Controversial so you never miss an episode, and stay tuned for new releases every other week. Check out our Instagram @keepitcontroversialpodcast for more behind-the-scenes content.
Our research for this episode was compiled from the following articles:
Influencer Marketing: https://harvardpolitics.com/the-influencer-revolution/
https://www.prsa.org/article/the-power-of-influencer-marketing
https://influencermarketinghub.com/influencer-marketing-statistics/
https://www.vox.com/recode/23197348/tiktok-ad-sponcon-influencers
https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers
https://www.buzzfeed.com/natashajokic1/mikayla-nogueira-tiktok-mascara
Overconsumption: https://www.teenvogue.com/story/were-getting-disillusioned-by-overconsumption-on-tiktok
https://www.facebook.com/business/news/insights/how-instagram-boosts-brands-and-drives-sales
Deinfluencers: https://www.theguardian.com/lifeandstyle/2023/feb/22/the-sudden-dawn-of-the-deinfluencer-can-online-superstars-stop-us-shopping
Music by Coma Studios on Pixabay
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