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Connor Tuttle - Mediacom

25:51
 
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Manage episode 349673692 series 3394935
Kandungan disediakan oleh The Digital Distillery. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Digital Distillery atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode Steve Filler interviews Connor Tuttle from Mediacom.
They discuss contextul topics such as:
How GDPR has changed the way we think about contextual advertising and how it’s evolving.
2:17

How important is contextual targeting for a brand like Coca-Cola?
4:30

How easy is it for you as an agency to evolve your approach based on partner selection?
7:43

How has the importance of CTV changed for a brand like Coca Cola and in terms of its role?
10:35

What’s the impact of brand studies in terms of shifting awareness?
15:48

This podcast is brought to you by The Digital Distillery
Hosted by Steve Filler
Produced by Grace Brecknock
Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managers Dennis Kirschner & Stefanie Leonardi
You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts

  continue reading

4 episod

Artwork
iconKongsi
 
Manage episode 349673692 series 3394935
Kandungan disediakan oleh The Digital Distillery. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Digital Distillery atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode Steve Filler interviews Connor Tuttle from Mediacom.
They discuss contextul topics such as:
How GDPR has changed the way we think about contextual advertising and how it’s evolving.
2:17

How important is contextual targeting for a brand like Coca-Cola?
4:30

How easy is it for you as an agency to evolve your approach based on partner selection?
7:43

How has the importance of CTV changed for a brand like Coca Cola and in terms of its role?
10:35

What’s the impact of brand studies in terms of shifting awareness?
15:48

This podcast is brought to you by The Digital Distillery
Hosted by Steve Filler
Produced by Grace Brecknock
Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managers Dennis Kirschner & Stefanie Leonardi
You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts

  continue reading

4 episod

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