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Marketing Thought Leadership: Too Much Data? How Marketers Can Be More Effective in Today's Noisy B2B Marketplace
Manage episode 308789616 series 3020153
Kandungan disediakan oleh Linda Popky. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Linda Popky atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Linda Popky interviews Wayne Cerullo who discusses the key findings from his research into the state of B2B marketing, including the realization that in today's ABM-focused world, marketers need to refocus from quantity to quality.
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