JTF 001. Why Sales Funnels Won't Cut It Anymore

Journey to Fans

I hate to break it to you, but just having a sales funnel isn't enough to grow a successful business.

Without a clear customer journey, you're leaving a lot of money on the table that a sales funnel just can't help you generate.

In today's episode, I'm going to share why you need to ditch your automated, robotic sales funnel and focus on customer relationships instead.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

• 3 reasons why aiming to build a high converting sales funnel is a terrible business decision.
• What a customer journey actually is and the benefits of having one.
• Where customer relationships are most vulnerable during the sales process and why you need to pay even more attention at that stage.

If this episode inspires you, I'd love to hear your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram stories and tag me, @desoladavis

Then, make sure you’re following me on Instagram, where you can see behind-the-scenes footage of how I craft the customer journey and how you can too.
If you want to find out more about all the elements of the customer journey, I want you to download the free Positioning Advantage workbook I’ve created for you. You can find it at https://desoladavis.com/advantage.

Free workbook: Maximize your offer's value proposition and customer revenue

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