#110 Supercharge Your Website Performance with AI and Expert Insights

Jonny Ross Fractional CMO

Welcome to the 90-Day Website Mastery Podcast, the essential guide to boosting your website's performance and reigniting pride in your online presence. Hosted by Jonny Ross and Pascal Fintoni, this podcast complements our 90-Day Website Mastery Programme by providing actionable tips and expert advice. In our 30th episode, we dive into AI-driven strategies, off-page SEO tactics, and much more.

Episode Highlights:

Segment 1: You Ask, We Answer

• Question: Can AI help me with my SEO campaign? Do you have any tips for using ChatGPT or Google Gemini to optimise my website content? (Part 2)
• Answer: Jonny and Pascal explore how AI tools like ChatGPT and Google Gemini can enhance off-page SEO. Learn about AI-assisted link-building, content creation, and more to improve your online reputation and trustworthiness.

Segment 2: Website Stories

• Recap Special:
• Jonny Ross: Key insights from the Intuit Mailchimp Conference in London on 13 June 2024.
• Pascal Fintoni: Highlights from the AI Solutions for SMEs Success Conference in Durham on 20 June 2024.
• Discussion: Jonny and Pascal share their experiences and lessons learned from these conferences, emphasizing the importance of customer-centric marketing, AI integration, and multi-channel strategies.

Segment 3: The Website Engine Room

• Featured Tools:
• Jonny Ross: TidyCal – An alternative to Calendly that simplifies calendar management and meeting bookings, integrates with Zoom and Stripe, and offers a user-friendly experience at a lower cost.
• Pascal Fintoni: AI Test Kitchen by Google – Experiment with MusicFX, ImageFX, and the upcoming VideoFX tools to enhance your media content and brief AI assistants effectively.
• Benefits: Discover how these tools can streamline your workflow, enhance productivity, and improve your website management.

Segment 4: The Website Call To Action

• Jonny Ross: Integrate engaging video content into your service and product pages to boost user interaction and dwell time.
• Pascal Fintoni: Improve website accessibility by creating audio and video summaries of your best-performing articles using AI. Embed these multimedia versions to enhance user experience and engagement.

Tune In for Expert Advice!

Enhance your website’s performance by listening to Episode 30. Stay updated on the latest tools, trends, and techniques in digital marketing and website mastery.

Connect with Us:

• Jonny Ross on LinkedIn
• Pascal Fintoni on LinkedIn
• 90-Day Website Mastery Programme

Subscribe to the 90-Day Website Mastery Podcast on Apple Podcasts to stay ahead in the digital landscape. Don’t miss out on future episodes packed with insights and actionable tips!

00:00:15

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Introduction to 90 Day Website Mastery Podcast

Introduction

to the 30th episode of the 90 Day Website Mastery Podcast, expressing

gratitude to the audience and sharing the purpose of the podcast.

Exploring Strategies for Website Optimization

00:01:09

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Exploring Strategies for Website Optimization

Discussion

on strategies to make websites work harder and reignite pride in online

presence, including segments on on-page and off-page optimization.

Off-Page Optimization and Link Building

00:03:02

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Off-Page Optimization and Link Building

Discussion

on off-page optimization, link building, and the use of AI to aid in

the research phase of link building. Link Building and Online PR

00:04:23

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Link Building and Online PR

Exploration

of link building as a form of online PR and the use of AI to analyze

competitors and identify backlink opportunities. Online Reputation

Management

00:06:12

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Online Reputation Management

Discussion

on the shift from link building to online reputation management and the

importance of finding relevant websites for backlink opportunities.

AI-Assisted Brainstorming for Offsite SEO

00:08:45

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AI-Assisted Brainstorming for Offsite SEO

Exploration

of using AI for brainstorming, content analysis, and relationship

building in offsite SEO strategies. AI for Offsite SEO Coaching and

Research

00:09:57

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AI for Offsite SEO Coaching and Research

Discussion

on using AI to facilitate coaching sessions, research, and content

optimization for offsite SEO. AI Ethics and Governance

00:18:02

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AI Ethics and Governance

Presentation

on the ethical use of AI, empowerment, engagement, enhancement,

optimization, and transformation in business functions. AI for Blogging

and Social Media Campaigns

00:20:37

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AI for Blogging and Social Media Campaigns

Discussion

on using AI for blogging, social media campaigns, and the ethical

considerations of AI-produced content. Website Engine Room: TidyCal and

AI Test Kitchen

00:26:30

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Website Engine Room: TidyCal and AI Test Kitchen

Recommendation

of TidyCal as a calendar management tool and the use of the AI Test

Kitchen for learning AI briefing skills. Website Call to Action: Video

Content Integration

00:29:04

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Website Call to Action: Video Content Integration

Recommendation

to integrate engaging video content into service and product pages to

boost interaction and increase dwell time. The Power of Accessibility

00:30:09

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The Power of Accessibility

A

remarkable encounter with a blind participant highlights the importance

of accessibility on the internet and websites. Creating Media

Experiences for All Visitors

00:31:00

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Creating Media Experiences for All Visitors

Using

AI to create written summaries, convert them into audio and video

versions, and embed them into articles to enhance the media experience

for all visitors. Enhancing Accessibility with Audio Summaries

00:31:53

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Enhancing Accessibility with Audio Summaries

The

benefits of audio summaries for those who are unable to read, visually

impaired, or prefer audio content, and a teaser for a future podcast on

accessibility. Conclusion and Next Steps

Keywords:

AI SEO, ChatGPT SEO, Google Gemini SEO, off-page optimization, link-building strategies, digital marketing conferences, customer-centric marketing, AI Test Kitchen, TidyCal, video content integration, website accessibility, SEO tools, 90-Day Website Mastery, Jonny Ross, Pascal Fintoni, digital marketing trends, SEO tips.

Tags:

#SEO #AIMarketing #DigitalMarketing #WebsitePerformance #LinkBuilding #CustomerCentricMarketing #AITools #ContentCreation #VideoIntegration #WebsiteAccessibility #90DayWebsiteMastery #JonnyRoss #PascalFintoni