165. Event planner Brandy Woodall shares insights and tips for successful event planning

Johnson City Living

About The Guest(s): Brandy Woodall is the owner of Pop Event Company, a popular event planning company based in Johnson City, Tennessee. With over 18 years of experience in the industry, Brandy has become a go-to resource for individuals and businesses looking to create memorable and successful events. She is known for her creativity, attention to detail, and ability to bring her clients' visions to life.

Summary: Brandy Woodall, owner of Pop Event Company, shares her journey as an event planner and the services her company offers. She emphasizes the importance of creating a memorable experience for clients and discusses the process of planning an event, from initial consultation to execution. Brandy also highlights the impact of community involvement on business growth and shares some of her favorite events she has planned. She envisions expanding her business with satellite offices in different regions and continues to seek opportunities for growth and improvement.

Key Takeaways:

• Event planning is a dynamic and creative industry that allows entrepreneurs to leave their mark on different stages of an event.
• The experience of attendees is the most important aspect of an event, and event planners should strive to make them feel good from start to finish.
• Planning an event requires careful consideration of logistical details and early booking of vendors to secure the best resources.
• Corporate events, client appreciations, and employee appreciation events are effective ways for businesses to engage with their clients and employees.
• Weather can be a significant challenge for outdoor events, and event planners must have backup plans in place to ensure a seamless experience for attendees.

Quotes:

• "As an entrepreneur, people are able to put their stamps on the different stages. So it's just a cool creative community. And just to see it flourish is one of my favorite things." - Brandy Woodall
• "The experience is the most important part. If they feel good when they enter and they feel better when they leave, it's even better." - Brandy Woodall
• "The more time you give someone, the better resources you're going to have." - Brandy Woodall
• "If you pour back into your employees, they'll produce even better." - Brandy Woodall
• "Weather is one of the most difficult challenges in event planning, especially when it changes the vision of the event." - Brandy Woodall

Links from Episode: https://popeventcompany.com/

Contact Colin: https://www.colinandcarly.com/

Johnson City Living is hosted by Colin Johnson with Keller Williams Realty in Johnson City, TN.

Produced by Mitch McGarry with Maypop Media LLC