Marketing Strategies Behind the Traeger Grills' Brand | Marketing by John

John Timmerman Podcast

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3+ y ago 9:12

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Join me in a quick case study on a 50-year-old brand coming out of nowhere to become a lifestyle brand that's everywhere.

Traeger Grills focused on attaching their brand to the lifestyle that people want, specifically that their customers want.

They locked arms with ambassadors in spaces they know their customers are interested in - like hunting, camping, racing.

It's an example of spending your budget on influencers with a specific, intentional call-to-action directing potential customers to one place.

Can this type of strategy work for your brand's marketing goals?

You won't know until you set some goals and map out possible paths to get you there.

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DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the podcast.

128 episod

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