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What The Cambridge Analytica Scandal Can Teach Us About Digital Marketing
Manage episode 203771939 series 2280037
Kandungan disediakan oleh Jason Zagami. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jason Zagami atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Cambridge Analytica has moved from the shadows to Headline News after it was revealed that they profited from misappropriated facebook data of 50 Million Americans. That data was used to help the Trump Campaign win the 2016 election using experimental psychology and manipulation. In this episode, we learn about the tactics and methods used such as Psychographics, Behavior Modeling, segmentation, and targeting. Produced at Seedling Inc. Find me on Twitter @JasonZagami and LinkedIn
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