What was the little old church lady doing with a Zippo cigarette lighter. It's a very important story just for you!

Interesting ideas with Stan Hustad

No that is not a trick question. It really happened and she really did. And of course there's a story. Quite a fascinating and moving story.

But it came out of a sales and marketing strategy that I developed for men and women who were in the financial services business helping people with the financial planning insurance and investment, and perhaps planning for their estate and everyone's eventual passing.

It was a story question and it was... What in your treasure chest that you will be passing on to those you love and care for after you are gone?... And one of the ultimate questions, how do you want to be remembered.

And as one of my heroes who recently passed said, if you don't know the answer to that question you really don't know what to do when you get up in the morning. But that's another story and I think you'll enjoy this one,

Stan