Respondent Engagement, Rebrands, and New AI Legislation

Intellicast

Welcome back to Intellicast! On today's episode, Brian Peterson is joined again by EMI's Gabby Blados to discuss the latest news from around the market research industry.

Kicking off the episode, Gabby and Brian discuss the recent rebrand of Directions Research, Aimpoint, and SEEK to the Directions Group.

Next, they discuss the new emoji video feedback tool introduced by Jibunu and Forsta's recent announcement of server-to-server connections to tackle ghost completes. The Forsta story leads to a deeper discussion between Brian and Gabby about how this technique has been around for a while.

Gabby and Brian switch gears and talk about some of the market research industry veterans who have changed roles, including Patrick Comer taking over as the CEO of Cint, and PureSpectrum adding Toluna vet Phil Ahad as their new Chief Innovation Officer.

In the last segment of today's episode, Brian and Gabby tackle some of the latest AI news. First off, they discuss the newly proposed AI Consent Act. The discussion leads into how this proposed legislation will impact the generative AI models like ChatGPT and Claude and

how it could potentially impact synthetic data/persona providers and the data used to train them.

Second, they talk about Signoi and their new simulated (synthetic) persona solution. Signoi offers two options, and this story merged with the AI Consent Act discussion. Brian wanted to better understand where the data comes from in order to train their models.

Thanks for tuning in!

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