EP 81: Why Your Offer Isn't Converting And How To Fix It PART 3 Instant X-Pertise: Marketing podcast

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EP 105: If your personas are too broad, not even AI can save you 16:34

13 days ago16:34

16:34

Welcome to Instant Expertise: Marketing—where real campaigns meet real AI results. In this episode, Yvette Brown and Shari Nomady share how they helped a client go from broad messaging to targeted social campaigns using AI—but not in the way you think. Before they generated a single post, they used AI to analyze subsegments, clarify buyer beliefs, and plot a messaging map that made personalization at scale possible. 🔍 What you’ll learn: • Why vague personas make AI output ineffective • How to identify powerful subsegments using AI • A step-by-step look at building personalized campaigns that convert • How prep work—done right—makes AI worth the investment 💡 If your ABM or social strategy isn’t getting the traction you hoped for, this episode is your blueprint for using AI to get focused and get results. 📍 Start your AI pilot now: https://xpromos.com/ai 💬 Connect with us on LinkedIn: Yvette | Shari 👍 Like, comment, and subscribe to stay ahead with practical, AI-powered marketing strategies. Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987 Released by: Oleg Mazur https://soundcloud.com/fm_freemusic Music promoted by https://www.chosic.com/free-music/all/…

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EP 104: AI Productivity Proof: can 776 P&G Employees be Wrong? 14:07

19 days ago14:07

14:07

What do you get when Harvard Business School, Wharton’s Ethan Mollick, and 776 Procter & Gamble professionals team up to test the real-world power of generative AI? The kind of data-backed proof that finally silences the skeptics. In this episode of Instant Expertise: Marketing, Yvette Brown and Shari Nomady break down the groundbreaking study that's reshaping how we think about AI, productivity, collaboration, and the future of work. ✨ You’ll learn: • How AI boosted individual performance to match full team output • Why emotional support from AI is a real thing (yep, really) • How functional silos are being smashed in top-tier organizations • Why NOW is the time to upskill—or risk being left behind This isn’t just theory. It’s the wake-up call your team can’t ignore. 🔗 Watch now and discover how to get ahead—before it’s too late. 👉 Don’t forget to like, subscribe, and hit the bell for more AI-powered marketing insights. See the study for yourself at https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5188231 Get started on your training at https://xpromos.com/ai Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987 Released by: Oleg Mazur https://soundcloud.com/fm_freemusic Music promoted by https://www.chosic.com/free-music/all/…

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EP 103: AI Pushback: Protecting State Secrets? 12:33

5 weeks ago12:33

12:33

Worried about AI and data security? You’re not alone. But let’s get real: how much of your daily work actually needs MI6-level protection? Sure, trade secrets like the Coca-Cola formula need to stay locked down. But what about competitive research, biz dev emails, or brainstorming sessions? The truth is that AI can help you accelerate a huge portion of your workload without compromising security if you know how to use it correctly. In this episode, we break down: 🔹 The real risks vs. the overblown fears of AI security 🔹 How to safely use AI while protecting sensitive data 🔹 Why letting fear hold you back is the real threat to your career AI isn’t going away, and the people who master it will win. Are you one of them? Hit play now. 🎧👇 Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987 Released by: Oleg Mazur https://soundcloud.com/fm_freemusic Music promoted by https://www.chosic.com/free-music/all/…

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EP 102: Using Jerry Macguire Vibes to Rethink Your AI Relationship 9:41

7 weeks ago9:41

9:41

You know that moment in Jerry Maguire when Tom Cruise is pleading, “Help me help you?” That’s exactly how we need to be thinking about AI. If AI isn’t giving you the results you want, it’s not the tech, it’s how you’re using it. Almost no one yet realizes that AI works best when you let it guide you. In this episode, we’re breaking down the simple shift that changed everything for us and our AI Transformation Council, plus the exact framework that makes AI work for you, not just with you. If you’ve been treating AI like a fancy Google search, it’s time to rethink the relationship. Let’s fix that—hit play now. 🎧👇…

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EP 101: From Static to Dynamic: Interactive Lead Magnets in 1/10 the time with AI 24:25

13 weeks ago24:25

24:25

Discover how to transform static lead magnets into interactive experiences that captivate your audience and boost response rates, all with the help of an off-the-shelf AI LLM. In this episode, Yvette and Shari share EXACTLY how they used ChatGPT to create a personalized quiz (from idea to HTML) in under two hours, a process that used to take 20+ hours! Learn practical tips on how to collaborate with AI, optimize your expertise, and create marketing assets that truly move the needle. If you're ready to work smarter, not harder, this episode is a must-listen! 🚀 🎧 Tune in now to start making AI work for you ! Want to make your static assets dynamic? We can teach you how, show you how, or do it for you: xpromos.com/ai…

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EP 100: How to Use AI to Uncover Needle-Moving Demand Gen KPIs 18:16

15 weeks ago18:16

18:16

Welcome to the finale of XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 8 of 8: 64 How to use AI to uncover needle-moving Demand Gen KPIs. Skill up your team with AI: see complete details at ⁠xpromos.com/ai⁠…

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Ep 99: 64 KPIs for Sales Leaders to Crush with AI 15:28

15 weeks ago15:28

15:28

Welcome to XPROMOS' 8-part AI training mini-series on how sales and marketing teams can use any AI LLM (ChatGPT, Claude, Co-Pilot, Gemini, or others) to DOUBLE productivity. Discover what we've discovered! AI knows your role, your deliverables, and how to help you get them done in half the time. All you have to do is know how to ask. PART 7 of 8: 64 KPIs for Sales Leaders to Crush with AI. Skill up on AI now: see details at ⁠xpromos.com/ai⁠ Music Title: Inspiring Optimistic Upbeat Energetic Guitar Rhythm https://www.patreon.com/posts/62282987 Released by: Oleg Mazur https://soundcloud.com/fm_freemusic Music promoted by https://www.chosic.com/free-music/all/…

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EP 98: How Marketers use AI to Generate Quality Social Posts in Minutes 27:36

15 weeks ago27:36

27:36

21 weeks ago14:31

14:31

As we continue our mission to upskill people on using AI, we often hear, "what does it DO?" The answer is "it depends." In this episode of Instant Expertise: Marketing, we explain why everyone's AI use cases are different as we share three ways we use it regularly to get back valuable time and improve what we deliver. Find out more at xpromos.com/ai…

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EP 81: Why your offer isn't converting and how to fix it PART 3