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Decoding Culture with Karina Sanmartin and Valentina Rodriguez
Manage episode 260425370 series 2619142
Kandungan disediakan oleh Ipsos UU. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Ipsos UU atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode, Emma Grand speaks to Karina Sanmartin and Valentina Rodríguez, Curation Practice Leads from Ipsos UU Spain, about how culture intersects and underpins the post-modern world of branding and why this cultural understanding is so critical today. We explore the concept of Cultural Transferability and discuss how brands can bridge the gap between a universal brand essence and local market needs.
20 episod
Kongsi
