What Product Marketing looks like for Early-Stage Startups – with Anthony Pierri (Co-Founder of Fletch PMM)

Inside the Product Marketing Mind

In today’s Inside The Product Marketing Mind episode, Anthony Pierri joins us from Fletch PMM. Anthony helps early-stage PLG B2B startups market their products with clear messaging and product positioning along with his partner Rob Kaminski under Fletch PMM.

Tune in to learn more about:

~ 8 Product Messaging Elements.

~ When to Hire A Product Marketer as an Early-stage Startup?

~ How to Know if A Founder is Right Fit For You as a Product Marketer?

~ Why Product Marketers From Google Can’t Help Early-stage Startups?

~ Should A Product Marketer be Writing Copy and Doing Social Media?

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Anthony Pierri

On LinkedIn: https://www.linkedin.com/in/anthonypierri/

Fletch PMM

Website: https://www.fletchpmm.com/

Kristina Terziyska

On LinkedIn: https://linkedin.com/in/kristina-terziyska

EarlyNode

Website: https://earlynode.com

On LinkedIn: https://www.linkedin.com/company/earlynode

On Twitter: https://twitter.com/EarlyNode

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On Youtube: https://www.youtube.com/@earlynode

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Mentioned In The Episode

• 9 Product Marketing Principles for Early-stage Startups
• Common Homepage Mistakes
• ReactSquad.io - React.js Agency for Startups
• EarlyNode.com/subscribe - Sign up for the SaaS Operator Newsletter

• (00:59) - How did Anthony stumble upon product marketing?
• (06:44) - Product marketing breakdown: 8 messaging elements.
• (11:18) - Sample product marketing plan for an early-stage startup
• (15:04) - When to hire a product marketer as an early-stage startup?
• (19:07) - What challenges does an early-stage product marketer face?
• (24:32) - What Anthony learned as an early-stage product marketer?
• (28:19) - Anthony’s future plans for his PMM agency, Fletch?