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Kandungan disediakan oleh Paul Rogers and James Gurd, Paul Rogers, and James Gurd. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Paul Rogers and James Gurd, Paul Rogers, and James Gurd atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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EP215: How Can Ecommerce Retailers Measure & Improve Online Customer Experience?

41:35
 
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Manage episode 394317873 series 2581854
Kandungan disediakan oleh Paul Rogers and James Gurd, Paul Rogers, and James Gurd. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Paul Rogers and James Gurd, Paul Rogers, and James Gurd atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

We’re expecting the tough trading conditions from 2023 to continue into H1 2024, perhaps longer in some markets. Retailers are under margin pressure, as discounting bites and CPAs have increased in many digital marketing channels e.g. Google Shopping. At the same time, customer support expectations are increasing, so a focus on delivering the best possible customer experience with the resources available is important. In this ecommerce podcast, experienced ecommerce consultants and strategists James Gurd & Paul Rogers give advice on how ecommerce retailers can measure and report on CX, and take steps to improve the online customer experience using proven techniques. Any questions, please let us know via LinkedIn or using the form on our website https://replatform.fm

  continue reading

245 episod

Artwork
iconKongsi
 
Manage episode 394317873 series 2581854
Kandungan disediakan oleh Paul Rogers and James Gurd, Paul Rogers, and James Gurd. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Paul Rogers and James Gurd, Paul Rogers, and James Gurd atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

We’re expecting the tough trading conditions from 2023 to continue into H1 2024, perhaps longer in some markets. Retailers are under margin pressure, as discounting bites and CPAs have increased in many digital marketing channels e.g. Google Shopping. At the same time, customer support expectations are increasing, so a focus on delivering the best possible customer experience with the resources available is important. In this ecommerce podcast, experienced ecommerce consultants and strategists James Gurd & Paul Rogers give advice on how ecommerce retailers can measure and report on CX, and take steps to improve the online customer experience using proven techniques. Any questions, please let us know via LinkedIn or using the form on our website https://replatform.fm

  continue reading

245 episod

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