The daily drama of money and work from the BBC.
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Kandungan disediakan oleh Adam Brown. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Adam Brown atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Sama dengan Inner Sircle
News and insight from the business world. Download the podcast via the BBC Sounds app.
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Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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The latest business and finance news from around the world, on the BBC.
…
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Every weekday, host Kai Ryssdal helps you make sense of the day's business and economic news — no econ degree or finance background required. "Marketplace" takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
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Advocating for more utility based content
Manage episode 402380675 series 1980359
Kandungan disediakan oleh Adam Brown. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Adam Brown atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
On this episode, I am advocating for more utility based content
669 episod
KongsiManage episode 402380675 series 1980359
Kandungan disediakan oleh Adam Brown. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Adam Brown atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
On this episode, I am advocating for more utility based content
669 episod
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Meta Looks To Bring Back ‘OG Facebook’ With Revamped Friends Tab Notes: Facebook’s New Friends Tab : Focuses on friend-only content (posts, stories, Reels). Includes birthday reminders, friend requests, and online status. Aims to shift focus from AI-recommended content back to personal connections. Meta’s Goal : Bring back Facebook’s original purpose of connecting friends and family. Zuckerberg acknowledges Facebook moved away from its early social elements. Plans to reintroduce “OG” Facebook experiences throughout the year. Challenges: People post less on Facebook now, leading to low engagement in the new tab. Most users won’t navigate away from the main feed to check the Friends tab. Shift to private messaging makes public sharing less appealing. Conclusion : Meta is trying to revive Facebook’s nostalgic social experience. However, user behavior has changed, making success unlikely. Overall, many doubt this will significantly improve engagement. MO Thoughts: This feels like Meta trying to recapture nostalgia without addressing why people stopped posting in the first place. Facebook became less about personal connections and more about ads, divisive content, and passive scrolling. A dedicated friends tab won’t magically bring back organic sharing when users have already moved to private messaging and other platforms. Unless they rethink how people want to engage, this update is more of a nice idea than a real solution.…
On this episode, I talk about not segregating out organic and paid social, and really having a more holistic approach to your social media strategy. NOTe: The social media landscape has evolved significantly, and platform algorithms no longer distribute organic content the way they once did. Organic reach continues to decline across platforms as algorithms prioritize content from personal connections and paid placements. Relying solely on organic data does not paint the full picture, as many posts don’t reach a significant portion of our audience without paid support. To accurately assess performance and make strategic decisions, it’s essential to analyze organic and paid metrics together.…
On this episode, I break down Lia Haberman's: When To Adopt and When to Abandon a Channel - March 2025 Exploring New Platforms First step: Download the app, create an account, and explore its functionality. Understanding a platform is different from committing to creating and maintaining content. Two Approaches to Adopting a Channel [1] Reactive Method (Not Ideal) Many social media managers feel pressured to adopt new platforms due to external influences. Common scenario: A company executive reads about a new platform and asks why the brand isn’t on it. Leads to rushed decisions without a strategy. Simply having a presence on a platform is not a valid goal. Constantly chasing new platforms can lead to: Burnout Reduced content quality Mental health concerns [2] Strategic Method (Recommended Approach) Creating an account should be the last step, not the first. Strategic adoption aligns with: Organizational goals Audience needs Available resources Key Questions to Consider Before Adopting a New Platform Understand Your Goals – Does the platform help achieve business objectives? Know the Audience – Research platform culture, user behavior, and preferences. Content Fit – Can content be adapted naturally to the platform? Examine Resources – Can the team sustain consistent, high-quality content? Evaluate Competitors & Peers – Are industry leaders seeing success on the platform? Develop a Content Management Plan – Ensures consistency and engagement. Track Progress – Regularly assess performance and adjust strategy as needed. Conclusion A thoughtful strategy prevents wasted effort and resources. If a platform isn’t delivering results, reallocate efforts to more impactful channels.…
On this episode, I implore people to start dabbling more in AI and understand how these tools can help them in their day to day work. Here is a thought leader worth following to help feed your brain.
On this episode, I am encouraging brands to get back to basics with educational and "why them" messaging in their content. Graphic design, carousels, and/or UGC style informational and usage case type content goes a long way. Dont ignore these types of building block assets!
On this episode, I recommend paying attention to recent Instagram updates and/or announcements of whats to come: A Vertical Grid - LINK (and our Sircle document here ) - ALREADY LIVE ON IG Posts on your grid are now vertical instead of square, and Instagram’s added an editing tool so people can adjust their thumbnails to the new grid size 2025 Algorithm Priorities - LINK At a high level, there are two types of ranking on Instagram: Connected reach (accounts that follow you) Unconnected reach (accounts that don’t yet follow you) For both, the top three signals that matter most for ranking are: Watch time Likes Sends (shares) So when looking at your insights, pay close attention to average watch time, likes per reach, and sends per reach One nuance: likes are slightly more important for connected content, and sends are slightly more important for unconnected content Edits App - LINK Instagram is launching a new video creation app that includes editing, insights, project management capabilities, a better-quality camera, and the ability to share drafts with friends It’s a full suite of creative tools There will be a dedicated tab for inspiration, another for keeping track of early ideas A much higher-quality camera All the editing tools you’d expect The ability to share drafts with friends and other creators If you decide to share your videos on Instagram — powerful insights into how those videos perform Highlights Tab - LINK Looking to move highlights into the grid and add them as a tab Grid Control - LINK Building a tool so you can re-order your entire grid and make it whatever you want Adding the ability to post directly to your grid, in case you want to bypass feed entirely…
On this episode, I update you on TikTok's big weekend and just a POV on how to think about this platform and others moving forward.
On this episode, I talk about how the potential TikTok ban is just another shift in social network usage and we have seen tons of them before and will see more in the future. These things tend to ebb and flow and if it does get banned and go away, attention will move elsewhere and you just need to be ok with that and prepared to pan for gold when it does.…
Instagram has rolled out Trial Reels and I think brands should experiment with them. It's a great opportunity for brands to test messaging ideas, learn more about how non-followers engage with their content, and provides a chance to appeal to new demographics or experiment with different tones and styles to see what resonates outside their current audience.…
On this episode, I remind brands to get back to basics by creating content around who they are, why it matters, and where to buy them. K.I.S.S
Adam Mosseri shared some quick tips to help improve your IG content performance in his weekly Q and A session on IG Stories Reposting your Reels to Stories will expand your reach Collab Posts will see better performance when the account with a bigger following sends the collab request “In general, the ranking system for Collab posts biases more towards the original collaborator than the person who accepts. It really shouldn’t matter, but right now it matters a bit, so if the original collaborator is the larger account, that will help on the margins.”…
On this episode, I talk about how Instagram Updated its Metrics to Focus Creators on Views over follows, likes, and comments. I reference this post and more can be found in this article . Highlights: Instagram metrics are shifting focus from followers and likes to reach. Instagram Chief Adam Mosseri has been advocating for creators to prioritize reach over follower count. Instagram is reforming its analytics, making "Views" the primary metric across all formats (reels, live, photos, carousels, and stories). Reels Plays are being relabeled as “Views,” and “Views” will become the main metric for photos, carousels, and stories. Insights will now feature a “Views” icon, replacing metrics like “Accounts reached,” “Accounts engaged,” “Interactions,” and “Watch time.” Repeat views of content will be counted, similar to how plays and replays are counted for reels. The change aims to shift focus from follower counts due to the evolving behavior of Instagram users. Over 50% of posts in the IG feed are now shown through Meta’s AI recommendations, not from profiles users follow.…
On this episode, I talk about Lia Haberman's newsletter from the week of 7/15 and Adam Mosseri's focus on shareable content and the importance of short form video that is likely to be passed along to others. I reference this.
On this episode, I explain why I am bullish on Instagram. Adam Mosseri put out this post which is a nice insight into how to think about looking at "performance".
On this episode, I offer up a POV on The Future of Facebook. I reference this article.
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Daily Deals
Sama dengan Inner Sircle
The daily drama of money and work from the BBC.
…
continue reading
News and insight from the business world. Download the podcast via the BBC Sounds app.
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
Every weekday, host Kai Ryssdal helps you make sense of the day's business and economic news — no econ degree or finance background required. "Marketplace" takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
…
continue reading
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