170. The Perfect Storm: Tracy Matthews Interviews Alessia Citro on How COVID, Wine, and a Stranger on a Plane Changed Everything
Manage episode 450145647 series 2972410
In this unique episode, host Alessia Citro is interviewed by Tracy Matthews, a 7-figure business mentor and bestselling author of The Desired Brand Effect.
Alessia shares her journey from corporate tech to entrepreneurship, including her struggles with identity, alcohol-use disorder, and finding alignment. She discusses her book Higher Self Habits and provides valuable insights on habit formation, overcoming limiting beliefs, and designing behaviors that stick.
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I’d love to connect with you! DM me on the ‘gram at @alessiacitro__
TIMESTAMPS:
[00:01:36] Tracy introduces Alessia and begins the interview
[00:02:17] Alessia shares her story of working at Google during COVID and identity crisis
[00:03:46] Building a 7-figure wine business and struggles with alcohol
[00:05:29] Series of synchronistic events in Maui leading to quitting Google
[00:08:05] Discovery of habits and creating a framework for women
[00:15:47] The Higher Self Habits Method™ five-step framework: Awareness, Alignment, Audit, Activate, and Ascension
[00:19:03] Discussion on negative self-talk and naming the inner critic
[00:21:16] Understanding the brain's evolution and why we have limiting beliefs
00:39:05] The ACTS framework for habit design: Ambition, Capability, Trigger, Satisfaction
[00:45:02] Information about finding the book and audiobook creation process
RESOURCES MENTIONED:
Connect with Tracy at @tracymatthewsny and @flourish_thrive and listen to her podcast, Thrive By Design, where this episode originally aired as episode 499.
Get Alessia’s book, Higher Self Habits
Now available on Audible! Get a free 30-day trial!
KEYWORDS: Habits, Personal development, Corporate dropout, Identity transformation, Entrepreneurship, Limiting beliefs, Brain science, Behavior design, Habit formation, Inner critic, Manifestation, Self-belief, Business automation, Personal growth, Mindset shifts, Fear management, Goal setting, Authentic success, Life transformation, Women in business
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