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Influence Weekly #45 - Insta vs. TikTok: The 60-Min Battle, TikTok Usage Drops, & Southwest's TikTok Tour

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Manage episode 430309396 series 3510027
Kandungan disediakan oleh New Monaco Media, Inc. and New Monaco Media. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh New Monaco Media, Inc. and New Monaco Media atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Welcome to Influence Weekly, the podcast that dives deep into the pulse of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring the intense battle between Instagram and TikTok as they vie for user attention with their new 60-minute content strategies. We'll also investigate why daily usage on TikTok has slipped to just 51 minutes and what this might mean for the platform's future. Plus, don't miss our look at Southwest Airlines' innovative approach, launching a 14-week program that teams up with 10 TikTok creators to offer endless travel possibilities. Tune in as we unpack these dynamic developments in the world of social media and travel.

  continue reading

51 episod

Artwork
iconKongsi
 
Manage episode 430309396 series 3510027
Kandungan disediakan oleh New Monaco Media, Inc. and New Monaco Media. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh New Monaco Media, Inc. and New Monaco Media atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Welcome to Influence Weekly, the podcast that dives deep into the pulse of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring the intense battle between Instagram and TikTok as they vie for user attention with their new 60-minute content strategies. We'll also investigate why daily usage on TikTok has slipped to just 51 minutes and what this might mean for the platform's future. Plus, don't miss our look at Southwest Airlines' innovative approach, launching a 14-week program that teams up with 10 TikTok creators to offer endless travel possibilities. Tune in as we unpack these dynamic developments in the world of social media and travel.

  continue reading

51 episod

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